Web & Digital Marketing Specialist

About the department

The Crown Family School of Social Work, Policy, and Practice is a leading institution in social work education, founded over 100 years ago. It is part of the University of Chicago, sharing the university's core values and intellectual culture. Faculty, staff, and students at the school focus on solving complex social issues through research, training, and community engagement. The school houses several centers dedicated to global health, urban education, and climate, health, and society.

Job Summary

The Web and Digital Marketing Specialist plays a crucial role in maintaining the Crown Family School's digital presence across various platforms. This position enhances the school's reputation, strengthens brand awareness, and supports enrollment and philanthropic goals by developing and executing integrated digital strategies. Key responsibilities include producing digital content, managing social media, overseeing website maintenance, and analyzing metrics to optimize engagement.

Categories of Responsibilities and Approximate Percentages

• Digital Media Production: 30%
• Social Media Content Production: 30%
• Website Maintenance: 30%
• Reporting & Analytics: 10%

Responsibilities

• Produces digital content leveraging innovative methods and design, ensuring accessibility and universal design standards.
• Carries out video and photography projects, including concept development, shot lists, filming, editing, and alignment with brand identity.
• Advances the School's digital presence by producing and collaborating on digital content for prospective and current students, alumni, community partners, and new audiences.
• Compiles digital metrics reporting and analytics to evaluate performance, ensure quality, and optimize engagement.
• Ensures visual and voice consistency across all digital media channels.
• Presents ideas and campaigns that drive inbound traffic and paid/organic engagement.
• Recommends and implements a comprehensive social media strategy that grows and engages the School's audiences.
• Manages day-to-day content calendars and directly maintains flagship channels (Instagram, Facebook, LinkedIn, and YouTube).
• Create and implement integrated content strategies that reflect institutional priorities and increase brand visibility.
• Continuously assesses social performance to refine approaches for audience growth and impact.
• Serves as the primary digital expert, providing hands-on support, training, and collaboration with internal stakeholders to deliver a dynamic, engaging, and user-centered digital experience for prospective and current students, alumni, faculty, staff, and community partners.

Education

• Minimum Qualification: College or university degree in related field.

Work Experience

• Minimum Qualification: Knowledge and skills developed through 2-5 years of work experience in a related job discipline.

Preferred Qualifications

• Education: Master’s degree in marketing, digital communications, design, UX, public relations, data analytics, or a related field.
• Experience: 5+ years of progressively responsible experience in digital marketing, web management, or multimedia communications for a complex organization - preferably in higher education, non-profit, or mission-driven environments.
• Experience managing content in a web content management system (CMS), preferably Drupal.
• Demonstrated experience managing social media platforms (Instagram, Facebook, LinkedIn, YouTube) and scheduling tools (e.g., Hootsuite).
• Experience producing digital content including basic video/photography coordination, editing, and multimedia storytelling.
• Working knowledge of Google Analytics and SEO best practices.
• Demonstrated understanding of web accessibility standards and compliance (e.g., WCAG 2.1), including use of accessibility tools such as Siteimprove.
• Experience with graphic design and visual content creation using tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign), or similar platforms.
• Experience designing or optimizing website architecture, navigation, and user experience (UX), particularly for large or multi-unit organizations.
• Demonstrated success developing and implementing integrated digital campaigns tied to organizational goals such as brand visibility, enrollment, or philanthropy.
• Experience leading or training contributors in CMS workflows, digital accessibility, style guidelines, or brand compliance.
• Familiarity with project management tools, digital editorial calendars, or collaborative workflow systems.
• Experience with audience segmentation, paid social campaigns, and developing content that drives measurable engagement and conversions.