Website and Digital Marketing Specialist

Responsibilities

• Create, update, and improve website pages using the Odoo WYSIWYG Website Builder.
• Build landing pages, product pages, forms, menus, banners, and other website content.
• Ensure website content is accurate, visually consistent, mobile-friendly, and easy to navigate.
• Test website links, forms, layouts, and calls to action.
• Conduct keyword research and make on-page SEO improvements.
• Optimize page titles, meta descriptions, headings, images, internal links, and website content.
• Maintain and monitor website traffic, search visibility, leads, and conversions.
• Identify opportunities to improve the company’s rankings and online visibility.
• Develop and present strategies for Google Ads and other digital advertising campaigns.
• Recommend campaign keywords, audiences, budgets, landing pages, ad messaging, and performance goals.
• Research potential distributors, marketplaces, referral partners, and other sales channels.
• Auxiliary in outreach materials and strategies for recruiting new distributors.
• Evaluate new e-commerce, industry, and online sales opportunities.
• Coordinate marketing activities with company leadership and the sales team.
• Track key performance indicators such as traffic, leads, conversion rates, search rankings, advertising performance, and return on ad spend.
• Present recommendations and progress updates in a clear, practical format.

Requirements

• Experience creating or modifying websites with Odoo or another CMS/WYSIWYG website editor.
• Understanding of digital marketing and search engine optimization.
• Strong written communication and attention to detail.
• Ability to organize projects and manage multiple priorities.
• Ability to research opportunities and turn findings into actionable recommendations.
• Comfortable presenting ideas, strategies, and performance results.
• Willingness to learn new tools and take ownership of projects.

Qualifications

• Relevant experience may come from employment, internships, freelance work, academic projects, student organizations, or personal projects.

Preferred Qualifications

• Experience with the Odoo Website Builder.
• Experience with Google Ads, Google Analytics 4, or Google Search Console.
• Familiarity with keyword research and SEO tools.
• Basic knowledge of HTML and CSS.
• Experience creating landing pages or marketing content.
• Experience with e-commerce, distributor development, channel marketing, or business development.
• A portfolio or examples of websites, campaigns, or marketing projects.