Digital Marketing Specialist - Marketing Coordinator

What You'll Do

• Own execution of HVAC RNTL's digital marketing strategy, including SEO, local search, AI optimization, PPC, email marketing, content marketing, and social media across multiple U.S. markets
• Drive lead generation and demand generation programs that improve qualified opportunity flow, pipeline visibility, and conversion performance
• Manage relationships with external agencies and vendors; coordinate deliverables, timelines, quality standards, and alignment with business objectives
• Care for organic search visibility through keyword research, content optimization, technical SEO, local search management, and ongoing performance monitoring
• Coordinate paid digital campaigns including Google Search Ads, geo-targeted programs, display advertising, retargeting, LinkedIn, and other paid channels; optimize for lead quality and return on ad spend
• Create and publish marketing content including blog articles, case studies, customer success stories, product collateral, spec sheets, social media content, and lead-generation resources
• Develop sales enablement resources including presentations, pitch decks, proposal templates, equipment cut sheets, technical materials, and customer-facing collateral that help sales teams win deals
• Organize and maintain marketing asset libraries, campaign documentation, and resource repositories to ensure accessibility and consistency across the organization
• Track, analyze, and report on campaign, website, SEO, PPC, email, and social performance; identify optimization opportunities and drive measurable improvements in key metrics

Compensation & Benefits

• Base Range: $80,000 - $95,000+ (dependent on experience/background)
• Discretionary Bonus: 10% incentive opportunity
• Health, vision, dental
• Company-paid Life Insurance
• 401(k): 6% match (Automatic enrollment & annual contribution escalation up to 10%)
• Short-Term and Long-Term Disability
• PTO: 3 weeks
• 10 paid company holidays