Digital Marketing Specialist I

Benefits

• Health insurance
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance

POSITION SUMMARY

The Digital Marketing Specialist is responsible for daily and routine activities to maintain e-commerce websites and supporting the vision and strategy for achieving business objectives and conversion goals.

ESSENTIAL FUNCTIONS

Responsibilities include but not limited to:

• Coordinating digital assets and performing quality checks to maintain digital content archives
• Using marketing platforms to create and implement e-mail campaigns for promotions and stakeholder engagement.
• Testing new tools, technologies, and channels and using SEO tools to optimize searching and responsiveness.
• Maintaining, scheduling, and updating content calendars across brands
• Managing and updating website content and links
• Creating new content for all brands, including photo, video, copy, and digital graphics
• Loading and organizing assets in shared folders or drives
• Basic copywriting for posts
• Google & Meta Ads management (set up, test, monitor, and create/report on campaigns)
• Building event run-of-show documents and checklists
• Event page setup on Eventbrite or Facebook, and follow-up communication
• Researching promotional and branded merchandise vendors
• Pulling competitive or peer organization content for reference and inspiration
• Monitoring regional news-adjacent story opportunities (investments, announcements, economic wins)

MINIMUM QUALIFICATIONS AND EDUCATION REQUIREMENTS

• A high school diploma or equivalent
• An associate’s degree in marketing, communications, or digital media preferred
• Two (2) or more years of marketing/content experience, content creation, and social media management
• Experience in Hootsuite, Buffer, Sprout Social, Google Ads and Meta Ads Manager, Eventbrite, and Email marketing platforms required
• Knowledge of nonprofit/economic development and Adobe Creative Suite preferred

Biomedical Research Foundation

BRF is an economic development organization establishing north Louisiana as a preferred destination for high growth initiatives. Diversifying the region’s economy is its mission. It fulfills this mission through initiatives that support community, regional, and national needs in health and medicine, resources for entrepreneurs, and the development of a science and technology-based workforce.

Company Website: www.brfla.org