Digital Marketing Specialist

Key Responsibilities

• Plan, build, and optimize retention marketing campaigns across channels such as email and some in-product messaging.
• Manage customer lifecycle journeys to improve activation, engagement, and retention metrics.
• Monitor performance and recommend improvements based on data and customer behavior.
• Identify opportunities to test and experiment with new lifecycle strategies that drive growth.
• Support the development and execution of growth marketing experiments aimed at improving acquisition-to-retention conversion and customer lifetime value.
• Own and optimize acquisition channels, including app listing optimization, website content, and landing pages.
• Manage and optimize paid advertising campaigns across relevant channels (e.g., Google Ads, Meta), including campaign setup, budget pacing, copy testing, and performance reporting.
• Propose new campaign ideas, segmentation strategies, or channel opportunities based on performance insights.
• Connect campaign performance and experimentation results to overall marketing and revenue goals.
• Manage and optimize growth-focused partnerships, including managing our affiliate program to drive engagement and revenue.
• Track performance of partnership-driven (affiliate) initiatives and provide insights to improve results and scale successful collaborations.
• Create and maintain help center and support content, including articles, FAQs, and onboarding guides, ensuring documentation is accurate, up-to-date, and aligned with the customer experience.
• Collaborate with product and support teams to identify content gaps and proactively publish resources that reduce friction and improve self-serve resolution.
• Contribute to website and marketing content that supports acquisition and retention goals, including blog posts, feature pages, and product updates.
• Continuously evaluate and improve marketing workflows, processes, and automation to increase efficiency and effectiveness.
• Identify operational improvements that help the marketing team move faster and produce higher-quality outputs.
• Ensure marketing systems and campaigns are organized, documented, and scalable.
• Independently manage small to mid-sized marketing projects, including planning, execution, and reporting.
• Develop project timelines and proactively manage deadlines and deliverables.
• Collaborate closely with teams such as product, partnerships, analytics, and creative to execute integrated campaigns.
• Understand cross-functional dependencies and coordinate with stakeholders to ensure smooth execution.
• Mentor or support newer team members when collaborating on campaigns or processes.
• Track campaign performance and connect marketing efforts to customer impact and ROI.
• Use insights and reporting to guide future marketing strategies and experimentation.
• Maintain high standards for quality and accuracy across all marketing outputs.

Required Qualifications

• 3 years of experience in lifecycle marketing and growth marketing.
• Experience managing paid ads, email marketing, and marketing automation platforms.
• Strong analytical mindset with the ability to connect marketing activities to customer behavior and ROI.
• Experience managing marketing projects and timelines independently.
• Excellent communication and collaboration skills.

Benefits

• Flexible PTO policy.
• Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees.
• 401(k) retirement plan with employer match to support your long-term financial goals.
• Career development and growth opportunities.
• A collaborative and inclusive work environment.
• Opportunity to shape and grow a dynamic startup.