Digital Marketing Specialist

About the role

Australian client seeking a creative Digital Marketing Specialist to assist with rebranding, creating digital courses, and managing digital products. Responsibilities include:

• Rebranding digital courses
• Content research and formatting for the course
• Creating marketing material for advertising the course (email and social media)
• Building the new website on WordPress (with support from the in-house team)
• Creating digital products like planners and e-books using systems such as Canva, Microsoft Excel, Google Sheets, Notion, and Asana
• Blogging about organization topics to boost sales (with support from the in-house team)
• Setting up sales pages, opt-in pages, thank you pages, and email follow-ups (once the new website is launched)
• Writing blogs (with support from the in-house team)
• Pinterest and Instagram marketing of blog posts, courses, and products
• Email marketing
• Updating course content
• Managing the course portal and memberships
• WordPress updates (with support from the in-house team)
• Managing affiliate marketing links and creating posts around links
• Monitoring and improving sales funnels

Requirements

Skills required include:

• Marketing
• Good communication skills (written and oral)
• Reliability