Digital Marketing Specialist

Paid Media Performance & Agency Support

• Plan paid media strategy, translating business objectives and marketing goals into effective, measurable digital campaigns.
• Manage day-to-day planning, execution, and reporting for paid channels (including search, social, display, etc.) in collaboration with digital marketing agency.
• Monitor campaign performance, pacing, and spending against budgets and goals.
• Review agency reporting, identify performance trends, and develop recommendations for optimizations.
• Analyze downstream performance, ensuring campaigns align with institutional objectives, audience strategies, and regulatory/state requirements.

Marketing Operations and Enablement

• Ensure accurate tracking from ad platform to Marketo/CRM.
• Partner with Marketing Operations and IT to troubleshoot data flow issues.
• Update and audit campaign forms and lead capture flows.
• Develop and implement CRO testing roadmap for paid landing pages in partnership with Marketing Web and Operations team members.

Automation & Cross-functional Support

• Support light automation and campaign setup in Marketo in coordination with Marketing Operations.
• Affiliate with email deployment tied to lifecycle campaigns as needed.
• Affiliate with the implementation of integrated channel strategies, coordinating with content, website, and mops to deliver cohesive campaigns.

Relationship Building

• Establish, nurture relationships, and collaborate with key stakeholders, including marketing managers & agencies, Web, Content, IT, and Product to ensure access to and exchange of digital insights.

Other Duties And Responsibilities

• May perform other duties and responsibilities that management may deem necessary from time to time.

Position In Organization

Reports to: Executive Director, Marketing
Positions supervised: None

Technical, Managerial & People Skills Required

• Excellent communication skills, both verbal and written
• Strong analytical skills and exceptional level of detail-orientation
• Demonstrated passion and desire to learn and apply digital best practices
• Demonstrated teamwork skills
• Excellent project management skills, the ability to manage competing priorities, and the ability to build and maintain strong partner relationships
• Demonstrated ability to establish and maintain positive working relationships with the public, supervisors, professional staff/faculty, and co-workers

Education And/or Experience

• 3-5 years of experience supporting or managing paid media and email campaigns
• Bachelor’s degree in marketing, analytics, or related field required
• Hands-on experience working with paid media platforms (e.g., Google Ads, Meta) in an agency or in-house support capacity
• Working knowledge of web analytics tools (e.g., GA4, SEMRush)
• Experience working with marketing automation or CRM platforms (e.g., Marketo, Salesforce) preferred