Digital Marketing Specialist

Job Description

We are seeking a highly motivated and organized Digital Marketing Specialist to join our growing team. In this role, you will support the planning, execution and performance tracking of our digital marketing campaigns across various platforms. You will work closely with internal stakeholders and agency to create engaging content and ensure campaigns are launched on time and aligned with business objectives to drive brand awareness and achieve our marketing goals.

Job Roles And Responsibilities

• Support development and execution digital marketing campaigns across multiple channels, including Display, Programmatic, YouTube, Search Engine Marketing (SEM), and Affiliate Marketing, to achieve specific marketing objectives (e.g., brand awareness, consideration, sales growth).
• Collaborate effectively with internal teams on creative assets development and campaign requirements.
• Aid in campaign tracking, QA, reporting, and performance analysis.
• Maintain campaign documentation, calendars, and reporting files.
• Support campaign setup and launch readiness by coordinating timelines, assets, and stakeholder approvals.
• Recruit and onboard high-performing affiliate partners across diverse channels to expand the reach of marketing efforts.
• Manage the company's affiliate program by developing and maintaining comprehensive affiliate program guidelines and agreements.
• Track and analyze affiliate performance data to identify areas for improvement, optimize campaigns, and ensure program effectiveness.
• Partner closely with creative department to submit creative briefs based on calendar of offers and new product launches.
• Ensure ad copy perfectly complements the visual assets in Display & Video campaigns.
• Quarterly refresh evergreen ad copy on SEM, Display & Video channels to improve channel performance.
• Manage internal and external ad copy creation across SEM, Display and Video channels.
• Continuously monitor and optimize internally managed digital marketing campaigns based on performance metrics to ensure maximum return on investment (ROI).
• Conduct ongoing competitor analysis and stay informed of the latest digital marketing trends and industry best practices.
• Proactively recommend new and innovative marketing initiatives to enhance brand awareness, consideration, and overall marketing strategy.

Competence Requirements

• Proven experience in creating and executing successful digital marketing campaigns across one or more channels (Search, Display, Programmatic, Paid Social, Affiliate Marketing, etc.).
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Experience working with cross-functional stakeholders.
• Excellent writing, editing, and communication skills.
• A creative and results-oriented mindset.
• Ability to work independently and as part of a team.
• Strong analytical skills and the ability to interpret data.
• Experience with performance media ad copy writing.
• Experience with Google Ads and Bing Ads.
• Experience with analytics tools (e.g., Google Analytics) (a plus).

Qualifications

• Education: Bachelor's degree in marketing, communications, or a related field (or equivalent experience)
• Experience: 3-5 years of experience in digital marketing

Benefits

• Full benefits package including: Health, Dental, Vision, Employer paid life insurance, STD, and LTD, Sick days, Vacation days, 9 Holidays, Tuition assistance, Parental leave, 401K plan with a company match
• Additional perk: After 6 months of continuous employment, you may visit the resorts we represent at a discounted rate.

About Unique Vacations

Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts. Designed for couples in love, Sandals Resorts boasts 18 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos. We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands. Learn more about the brands we represent at www.sandals.com and www.beaches.com.