Digital Marketing Specialist

TK Elevator is currently seeking an experienced Digital Marketing Specialist located in Atlanta, GA. Responsible for supporting campaign assets within the marketing automation platform, including building and supporting standard programs such as email communications, lead processing and capture, nurturing and integration with CRM. We are looking for someone who is agile and quick on their feet with a passion for marketing, data, and reporting. The Digital Marketing Specialist will play a hands-on, data-driven role in building, testing, and executing marketing automation campaigns for TK Elevator. Prior knowledge of best practices for lead management, search engine optimization, marketing automation campaigns, and website management are required. In addition, this position will proactively collaborate with internal teams on marketing automation initiatives, taking responsibility for performance, quality, support, and reporting, as needed. ESSENTIAL JOB FUNCTIONS: Create emails, landing pages, forms, and reports Process & Manage Lead Intake & AssignmentManage approvals and facilitate edits and changes to email, landing pages, production schedules, and more to and ensure the successful launch of all campaigns.Manage execution of SEO strategy, including localized SEO and global SEO best practicesMonitor and report on effectiveness metrics related to the website, campaigns and landing pagesPlan and perform A/B testing to define and execute enhancements to productivity, conversion rates, and programs/campaign ROIIdentify opportunities for testing and recommendations for program improvements EDUCATION & EXPERIENCE: Bachelor's degreeExperience in B2B digital marketing/marketing automation, i.e., Marketo, Hubspot, Eloqua, Pardot or similar REQUIREDExperience in the elevator industry preferredExperience in detailed components of elevator, escalator, and moving walk manufacturingKnowledgeable with software programs such as CRM (Salesforce, Dynamics, NetSuite), Microsoft Office (Outlook, PowerPoint, Word, Excel, SharePoint)Knowledge of industry best practices for marketing automation, list management, and the ability and desire to learn new tools and technologies quickly and applying to marketing challengesAbility to work independently and collaboratively in cross-functional teams in a fast-paced, high-performance environment; enthusiastic, self-motivated and flexibleExperience working with business owners in defining reporting and data requirements What Makes Us Special At TK Elevator, we offer more than just a role, we offer a place to grow, thrive, and make an impact. Provided they meet all eligibility requirement under the applicable plan documents, employees will be offered Medical, dental, and vision coverageFlexible spending accounts (FSA)Health savings account (HSA)Supplemental medical plansCompany-paid short- and long-term disability insuranceCompany-paid basic life insurance and AD&DOptional life and AD&D coverageOptional spouse and dependent life insuranceIdentity theft monitoringPet insuranceCompany-paid Employee Assistance Program (EAP)Tuition reimbursement401(k) Retirement Savings Plan with company match: Employees can contribute a portion of their pay on a pre-tax or Roth basis. The company provides a dollar-for-dollar match on the first 5% contributed. Additional benefits include: 15 days of vacation per year11 paid holidays each calendar year (10 fixed, 1 floating)Paid sick leave, per company policyUp to six weeks of paid parental leave (available after successful completion of 90 days of full-time employment) Eligibility requirements for these benefits will be controlled by applicable plan documents. This is intended to provide a general description of benefits and other compensation and is not a substitute for applicable plan documents or company policies. TK Elevator is an equal opportunity employer and committed to diversity. Qualified applicants will receive consideration for employment without regard to age, gender, race, color, religion, sexual orientation, gender identity, national origin, disability, and veteran status or any other protected status required by applicable law. Applicants with disabilities who require reasonable accommodation in connection with the application process are encouraged to email us directly at ElevatorJobs.ams@tkelevator.com or call 1-844-427-5461. Important note: TK Elevator is committed to a prejudice-free and diverse working environment with equal opportunities. We welcome applications from everyone we continously work towards an inclusive and barrier-free reality. Please do reach out to us and we will work on individual solutions tailored to you. TKE – Move Beyond Who We Are TK Elevator (TKE) is a world-leading innovator in vertical transportation and urban mobility. From engineering and installation to maintenance and digital transformation, we support all mobility systems, elevators, escalators, walkways, stairlifts and boarding bridges on any platform, at any time. With digital platforms like AGILE and the IoT platform MAX, we enable smarter, safer urban movement.With more that 50,000 employees, and 1,000+ global support centers, we are moved by what moves people. TKE – Move Beyond.