Digital Marketing Specialist

Job Summary & Objectives

The Digital Marketing Specialist supports the Firm’s Client Development & Engagement efforts by collaborating to develop and utilize technology for the Firm’s events and content marketing strategy.

Responsibilities

• Promote and develop content marketing initiatives through publications, digital events, podcasts and video marketing
• Support events team by managing technical elements of event lifecycle, including developing registration forms, distribution of Firm invitations, reporting and ensuring connections between various marketing technology platforms
• Manage the Firm’s email marketing platform, Vuture, including template creation/manipulation, new user creation, user training and troubleshooting
• Develop and maintain distribution lists relating to content marketing initiatives
• Support marketing communications and Client Development & Engagement activities by managing distribution of Firm electronic communications and ensuring quality control
• Develop and promote analytics to measure success of initiatives and opportunities for improvement and reporting purposes
• Manage, update and monitor the Firm’s CRM database and related platforms as it relates to digital marketing strategy; enter and modify data and evaluate, analyze, audit and utilize information in support of business initiatives
• Implement, integrate and configure marketing technology tools, in collaboration with the Marketing Technology Senior Manager; and provide strategic input as needed
• Keep abreast of latest trends, best practices, developments and availability of new digital marketing and business development technology
• Work with other team members, other members of the Client Development & Engagement team as well as other departments to help connect information resources to support business development needs
• Maintain brand consistency and adherence to the Firm’s brand guidelines across digital marketing channels

Requirements

• Minimum 4 plus years of relevant experience
• Strong project management skills, initiative and the ability to manage multiple projects concurrently
• Excellent data management and data manipulations skills
• Flexible and willing to work additional hours as needed
• Able to work independently and collaboratively in a highly competitive and demanding environment
• Strong attention to detail and self-motivated to produce accurate, timely and complete work product
• Strong written and verbal communication skills
• Strong problem solving and analytical skills to make sound decisions, provide solutions or recommendations and escalate as appropriate
• Able to interact well and build professional relationships through networking and collaboration while maintaining a high level of customer service, diplomacy and discretion
• Able to effectively communicate and engage Partners, senior team members, Firm administrators and external vendor contacts as appropriate
• Able to anticipate requests for information essential to meet internal and external client needs appropriate to the role, providing exceptional customer service
• Proficient in MS Office programs such as Outlook, Word, and Excel, as well as marketing technologies
• Law Firm and/or IT experience a plus

Preferred

• Experience with HTML
• Experience with Salesforce.com, Microsoft Dynamics and/or InterAction
• Experience with email marketing tools, such as Vuture, MailChimp, etc.
• Experience with webinar platforms, such as ON24, Zoom, etc.

Salary Information

Salary Range CA Only: The estimated base salary range for this position is $100,000 to $120,000 at the time of posting. The actual salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location in which the applicant lives and/or from which they will be performing the job. This role is non-exempt meaning it is overtime pay eligible.