Digital Marketing Specialist

Opportunity Details

• Develop and execute social media strategies that support brand awareness and physician recruitment efforts.
• Collaborate with healthcare providers to create engaging medical and educational content.
• Capture and edit short-form videos for social media platforms; manage daily activity across social platforms including Instagram, Facebook, X, YouTube, and LinkedIn.
• Create social media campaigns, including targeted post boosting and paid promotions.
• Highlight physician stories and testimonials to support employer branding.
• Engage with community organizations and partners associated with PAGNY healthcare providers through social media.
• Maintain a professional and accurate representation of the organization online and help build an online community centered on health, wellness, and patient care.
• Write clear, engaging captions that translate healthcare topics into relatable language.
• Design social media graphics, carousels, and promotional flyers.
• Maintain a consistent brand voice across all digital platforms.
• Monitor and respond to comments, messages, and reviews in a professional and timely manner.