Digital Marketing Specialist

Position Responsibilities

• Photography - Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
• Digital Strategy Development - Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic for internal and external businesses.
• Content Creation - Develop engaging content for various digital platforms, including websites, social media, and email marketing campaigns.
• Training & Development - Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
• Social Media Management - Manage and grow the company's social media presence across platforms, e.g. Instagram, Google, and internal platforms.
• Web Design - Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
• Collaboration - Work closely with cross-functional teams, e.g., sales, customers, and internal marketing to ensure cohesive marketing strategies.
• Stay Updated - Keep abreast of the latest trends and best practices in digital marketing and technology.

Required Qualifications

• Required Education: Bachelors
• Required Experience: 6 Months - 1 Year
• At least 1 year of experience in Digital Marketing or related role.
• Must include knowledge in Adobe Lightroom or Capture, Adobe Premier Pro, DSLR or Mirrorless Photography, and Use of Professional Grade Gimbal.
• In addition, must be proficient in Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.
• Excellent written and verbal communication skills.
• Ability to analyze data and provide actionable insights.
• Creative thinker with a passion for marketing and technology.