Digital Marketing Specialist

About the role

The Digital Marketing Specialist supports the development and execution of digital marketing initiatives while contributing to broader marketing and communications efforts across JAS.

Responsibilities

• Manage and maintain the company website, including coordination with external agencies and third-party vendors.
• Support the development and optimization of digital content (copy, design, video, and photography) in collaboration with the broader marketing team.
• Support and execute integrated marketing and communications campaigns, across digital and social channels.
• Oversee the marketing intranet, ensuring content is accurate, relevant and up to date.
• Assist in developing and maintaining a monthly content calendar, ensuring alignment across campaigns and channels.
• Execute and monitor web, SEO/SEM, social media, and broader digital initiatives.
• Support the execution and optimization of CRM campaigns, including email marketing, audience segmentation, and automation workflows, as capabilities are implemented.
• Track, analyze, and report on website and campaign performance, translating data into insights and actionable recommendations.

Qualifications

• Bachelor’s degree in marketing, Digital Media, or a related field.
• 5+ years of experience in digital marketing or campaign execution roles.
• Experience with CRM platforms (e.g., Salesforce, HubSpot), including email campaigns and audience segmentation.
• Advanced, hands-on proficiency in digital marketing tools (e.g., Google Analytics, SEO/SEM, social platforms), with strong working knowledge of Canva or Adobe Creative Suite.
• Highly creative with proven experience identifying target audiences and delivering engaging digital campaigns.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Strong verbal, written, and problem-solving skills.
• Ability to multitask, prioritize, and perform under tight deadlines.
• Experience executing multi-channel digital campaigns and managing website/CMS updates.
• Portfolio of previous campaigns.