Digital Marketing Specialist

About the role

The Digital Marketing Specialist supports digital growth through data-driven content, search optimization, and customer-centric experiences across Hilti Online. This role works cross-functionally with marketing, analytics and other stakeholders to improve content discoverability and digital adoption.

Responsibilities

• Support the execution of the Hilti Online strategy and digital campaigns including planning, setup, execution, reporting, and optimization.
• Drive SEO and content optimization initiatives, including audits, content improvements and technical best practices to enhance site performance, discoverability and engagement.
• Manage content administration and audits to identify opportunities to improve website performance and site health.
• Apply a customer-first mindset to support digital experiences/initiatives that increase customer engagement and adoption of Hilti Online.
• Develop, manage, and optimize website content within CMS platforms (e.g., Contentful), including landing pages, editorial content, and forms.
• Work cross-functionally with E-Business and Marketing teams to define the scope of projects, including goals, deliverables, and success measurement.
• Clearly and succinctly communicate all issues, risks, and mitigation strategies in a timely manner to the project team and stakeholders.
• Collaborate with the Digital Analytics team to produce and distribute analytic reports for all digital activities, measuring ROI for each project.
• Stay current on digital marketing trends, tools, and best practices to drive innovation.
• Proactively identify new opportunities to enhance digital capabilities, efficiency, and performance.
• Contribute to the evolution of Hilti’s digital ecosystem and customer engagement strategy.

Requirements

• Bachelor’s Degree required with a focus in marketing, communications, sales, technology, or related business area of study preferred.
• Minimum three (3) years of related sales, digital marketing or E-commerce experience.
• Working knowledge of SEO principles, keyword research, and content optimization.
• Experience with Contentful or other content management systems.
• Experience in data analysis techniques and tools such as Google Analytics (GA4), Google Search Console or similar platforms.
• Demonstrated ability to work in a fast-paced environment.
• Demonstrated ability to conduct independent research.
• Strong attention to detail, with a passion for continuous improvement.
• Strong computer skills, including MS SharePoint, Outlook, Word, PowerPoint, and Excel.
• Established skills in organization, time management, and prioritization.

Qualifications

• Strong written and oral communications skills.
• Ability to manage multiple projects and deadlines simultaneously.

Skills

• SEO principles, keyword research, and content optimization.
• Data analysis techniques and tools such as Google Analytics (GA4), Google Search Console or similar platforms.
• Customer-first mindset.
• Content management systems (CMS).
• Independent research and problem-solving skills.
• Communication and collaboration abilities.
• Organizational and time management skills.

Benefits

We offer a robust benefits package including a generous paid time off policy that includes vacation, personal days, health & wellness, and 2 days per year to give back in your local community, paid family leave, educational reimbursement, 401(k) matching, medical/dental/vision coverage, and a variety of other benefits to fit the needs of our employees.