Digital Marketing Specialist

Key Responsibilities

• Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
• Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
• Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
• Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
• Collaborate with creative, content, and product teams to align marketing objectives and messaging
• Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
• Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
• Manage advertising budgets efficiently while meeting performance targets
• Ensure campaigns align with brand guidelines and broader marketing strategies

Required Qualifications

• Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio
• A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities
• Bachelor's degree in Marketing, Business, or a related field is preferred
• 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
• Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
• Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
• Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously
• Strong attention to detail and a data-driven mindset

Preferred Qualifications

• Experience marketing SaaS products or B2B offerings
• Familiarity with marketing automation tools and CRM platforms
• Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)
• Experience collaborating with designers and copywriters on ad creative development

Pay

Salary range: $50,000 - $60,000

Schedule

N/A