Digital Marketing Specialist

About the role

The Digital Marketing Specialist, Web Content role at Ferris State University is responsible for developing and maintaining engaging, search-optimized website content that supports the university’s marketing and enrollment efforts. This role collaborates across departments to manage web updates, oversee academic program landing pages, and support internal communications.

Responsibilities

• Develop and maintain engaging, search-optimized web content that supports university marketing efforts.
• Collaborate with departments across campus to update key webpages and ensure content accuracy.
• Oversee the development and optimization of academic program landing pages to improve engagement and conversion.
• Create landing page content for paid campaigns as needed.
• Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees.
• Contribute to SEO strategy, including keyword research, on-page optimization, and site performance tracking.
• Track and analyze organic search performance and make recommendations for improvements.
• Develop and manage blog and long-form content to drive organic traffic growth.
• Provide training for new website editors to ensure consistency and usability across the university website.
• Collaborate with web developers to develop landing pages and website features.
• Operate a university or personal vehicle safely while carrying out job responsibilities.

Requirements

• Additional Education/Experiences to be Considered: Optional

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications.
• Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar).
• Strong understanding of SEO best practices, keyword tracking, and content optimization.
• Experience writing and managing web content, blogs, and long-form digital content.

Skills and Abilities

• Strong knowledge of SEO principles, keyword tracking, and Google Analytics tools.
• Experience with content management systems (Omni CMS, WordPress, Drupal, or similar).
• Demonstrated successful experience working directly with people from diverse backgrounds, including cultural, educational, socioeconomic, and life experiences.
• Ability to analyze data-driven insights to optimize content for engagement and search visibility.
• Strong writing and editing skills, with the ability to adapt content for different audiences.
• Understanding of accessibility standards for web content.
• Excellent project management and collaboration skills.

Benefits

• Comprehensive benefits package (health care, vacation, etc.).

Pay

$48,000- $50,000 Salary to be commensurate with experience.

Schedule

12 Month At Will/Just Cause

Benefits

• Comprehensive benefits package (health care, vacation, etc.).

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications.
• Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar).
• Strong understanding of SEO best practices, keyword tracking, and content optimization.
• Experience writing and managing web content, blogs, and long-form digital content.

Skills and Abilities

• Strong knowledge of SEO principles, keyword tracking, and Google Analytics tools.
• Experience with content management systems (Omni CMS, WordPress, Drupal, or similar).
• Demonstrated successful experience working directly with people from diverse backgrounds, including cultural, educational, socioeconomic, and life experiences.
• Ability to analyze data-driven insights to optimize content for engagement and search visibility.
• Strong writing and editing skills, with the ability to adapt content for different audiences.
• Understanding of accessibility standards for web content.
• Excellent project management and collaboration skills.