Digital Marketing Specialist

Responsibilities

• Create high-quality content across channels (blogs, social media and website).
• Communicate internally with Marketing and Sales teams to support sales and lead generation activities.
• Develop and maintain the brand, consistent brand messaging and visual identity.
• Support sales enablement by producing collateral, presentations, and training materials.
• Create training on social media engagement and how-to’s to support SOPs.
• Work on projects and assignments as part of a large work team for alignment.
• Cook up with external vendors/agencies for graphic design or video production as needed.
• Support event marketing through content creation for tradeshows, webinars, and conferences.
• Manage SOPs, department processes, and systems.
• Manage employee marketing requests submitted via the company intranet.
• Update content on company website and marketing intranet page.
• Perform digital file maintenance.
• Generate reports from various sources and distribute to appropriate personnel.
• Comply with company C-TPAT and TSA security procedures.

Qualifications

• Familiarity with project management software.
• Intermediate to advanced proficiency in Excel, including formulas, pivot tables, and charts.
• Familiarity with graphic design tools and/or graphic design experience.
• Excellent verbal and written communication skills.
• Able to interact effectively with internal teams, management, vendors, and customers.
• Strong attention to detail.
• Able to prioritize workload effectively, managing multiple tasks and deadlines simultaneously.
• Flexible to work with shifting priorities.
• Demonstrated ability to quickly learn and adapt to new systems and technologies, with a proactive and self-motivated approach.
• Intermediate proficiency in Word and PowerPoint, including the ability to create and edit documents and presentations effectively.
• Able to adhere to Standard Operating Procedures (SOPs) to ensure consistency and efficiency in workflow.
• Ability to write Standard Operating Procedures (SOPs) to document and communicate processes and guidelines is preferred.
• Familiarity with Social Media.
• Familiarity with Salesforce or other CRM systems preferred.
• Basic familiarity with WordPress and with HTML preferred.
• Must be able to work independently or as part of a team.

Supervision

Position functions with supervision and has no direct reports.

Education/Experience

• Minimum of a High School Diploma (or equivalent) and 1-2 years of clerical experience.
• Experience working in Freight Forwarding or Transportation industry preferred.

License/Certification

None required.

Travel

None required.

Physical Demands

• Sitting at a desk.
• Intermittent standing, stooping, and walking.

Work Environment

Normal office situation.