Digital Marketing Specialist

Position Overview

The Omnichannel Strategist serves as a dedicated point-of-contact for a brand, their creative, digital and media agencies, ensuring seamless planning and execution of omni-channel campaigns / tactics aligned to the brand strategy. Direct and manage production budgets across a portfolio of brands or therapeutic areas, ensuring prudent allocation of resources aligned with strategic priorities. Lead comprehensive financial forecasting processes, including the development of accurate year-end projections to support annual brand planning cycles. Monitor budget utilization in real time, proactively identifying risks, efficiencies, and opportunities for optimization.

Responsibilities

• Translates customer and journey insights into actionable omnichannel plan for brand execution, including understanding the content needs of key customers for channel plan development and optimization.
• Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of media / digital programs based on insights and analytics.
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital or AI initiatives.
• Persistently monitor overall status and provide regular reporting on progress, challenges, and solutions of the Omnichannel plan including execution.
• Demonstrated ability to track and manage annual digital programs.
• Flex coverage across team on as-needed basis.

Required Qualifications

• Strategic Minded
• Proficient in reading, analyzing, and acting off of digital analytics.
• General digital proficiency; an understanding of the current landscape so that strategies can be formulated to serve the brand's strategic imperatives.

Preferred Skills

• This is a digital role, so obviously Office (especially Excel) is mandatory,
• Analytics platforms including AA and Tableau for starters.
• Experience with AI Tools / Copilot to support work productivity and optimization.
• Advanced proficiency with enterprise marketing and project management platforms, including but not limited to: Adobe Workfront, Veeva PromoMats and Veeva Vault, Salesforce, Jira.