Digital Marketing Specialist
DH Pace Company, Inc. · Olathe, KS · 2 wk ago
On-siteMarketingFull-time
Job Responsibilities
- Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
- Manage content, tags, and meta data for multiple websites across various brands while driving SEO continued improvement
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in all digital marketing campaigns
- Track, report and analyze website, social media, app, eCommerce and PPC analytics across multiple platforms
- Manage eCommerce (Adobe Commerce) content and track customer actions while making UX and UI recommendations for site improvements
- Consult, build, track and provide feedback for all customer email marketing campaigns
- Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
- Synthesize complex technical content into compelling actionable content that produces high response and optimal search rates
Job Qualifications
- Bachelor's degree preferred
- Working knowledge of Google Analytics, Wordpress, and Adobe Commerce preferred
- Strong Analytical and reporting skills
- Ability to write content, copy and message in a variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives
What We Offer
- Comprehensive medical, dental, and vision coverage — available your first full month
- Generous paid time off plus paid holidays and floating holidays
- Company-paid life insurance, short-term disability, and long-term disability
- 401(k) with employer match
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Voluntary benefits including supplemental life and critical illness coverage
- Employee discounts for you and your immediate family
- Competitive compensation with annual performance reviews
Pay
Competitive compensation with annual performance reviews
Schedule
N/A
Benefits
- Comprehensive medical, dental, and vision coverage — available your first full month
- Generous paid time off plus paid holidays and floating holidays
- Company-paid life insurance, short-term disability, and long-term disability
- 401(k) with employer match
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Voluntary benefits including supplemental life and critical illness coverage
- Employee discounts for you and your immediate family