Digital Marketing Specialist

About the role

Crawford Electric Supply is a company committed to building a relationship with its employees, encouraging fun at work, and valuing diversity. As part of the Sonepar group, a global leader in electrical distribution, Crawford offers a supportive culture and great benefits.

Responsibilities

• Email Campaigns and Marketing Automation
• Build and optimize automated campaigns for prospects and customers
• Continuously test and refine workflows to improve engagement and conversion
• Customer Loyalty and Incentive Programs
• Track and report on customer loyalty programs including enrollment, participation, and performance
• Support customer incentive programs by monitoring activity, validating data, and preparing summaries for leadership
• Coordinate Voice of Customer (VOC) surveys including distribution, response tracking, and insights reporting
• Lead Management and Contact Data
• Consistently maintain customer data and ensure proper segmentation is applied
• Manage the flow of marketing generated leads
• Ensure leads are routed correctly and followed up on by sales
• Track marketing sourced opportunities and support reporting on lead quality and outcomes
• Reporting and Analysis
• Track and analyze digital campaign performance across channels
• Provide regular reporting to marketing leadership with insights and recommendations
• Paid and Organic Digital Marketing
• Develop, execute, and optimize paid media campaigns across search, display, and social
• Monitor and report on paid media KPIs, budget pacing, and performance
• Support organic SEO efforts including keyword updates, content recommendations, and improvements

Qualifications

• 2+ years of experience in digital marketing, marketing operations, or related roles
• Strong understanding of marketing automation and digital marketing tools
• Experience with paid media platforms (Google Ads, social ads, or similar)
• Strong analytical skills with experience in reporting and data interpretation
• Excellent project management and organizational abilities
• Strong written and verbal communication skills
• Proficiency with MS Office, especially Excel and PowerPoint
• Experience in electrical distribution or B2B marketing is a plus

Preferred Attributes

• Curious, data-driven, and always looking for ways to improve performance
• Comfortable managing multiple projects and deadlines
• Able to work effectively with sales, vendors, and internal teams
• Strong attention to detail with a focus on accuracy and quality

Benefits

• Healthcare plans
• Dental & vision
• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Rugged wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

Note

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.