Digital Marketing Specialist
Capriotti's Sandwich Shop · Las Vegas, NV · 4 days ago
MarketingFull-time
Benefits
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Employee discounts
- Free food & snacks
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
Responsibilities
- Execute digital marketing campaigns across owned channels (email, SMS, app, push)
- Build and QA campaigns with precise targeting, tracking, and personalization
- Develop and test offers to meet business goals (traffic, sales, loyalty, catering)
- Manage A/B testing and analyze results to improve future campaigns
- Report on performance metrics including conversions, ROI, and revenue
- Support DoorDash, Uber Eats, and Grubhub menu merchandising
- Monitor and update SEO basics (metadata, linking, page content, local listings)
- Collaborate with Marketing, Operations, and vendor teams to ensure smooth execution
Requirements
- 2+ years in digital marketing or CRM campaign management
- Strong analytical skills and attention to detail
- Excellent organization and multitasking abilities
Preferred Experience
- In QSR, retail, or multi-location brands
- Familiarity with 3rd-party delivery platforms
- Knowledge of SEO tools and Google Analytics (GA4)