Digital Marketing Specialist

Responsibilities

• Develop and execute creative campaigns to attract candidates for behavior technician and clinical roles across all service states.
• Manage and grow BK Behavior’s employer brand across Indeed, LinkedIn Life, and other talent platforms.
• Partner with the recruiting and operations teams to ensure content supports open positions and hiring goals.
• Plan, write, and produce high-performing blog content optimized for organic traffic and education.
• Use keyword research tools and analytics to identify content gaps and develop topics that drive traffic and candidate conversions.
• Create scroll-stopping, viral-ready content for LinkedIn, TikTok, and other social platforms that showcases company culture, career growth, and mission-driven work.
• Own the strategy and content calendar for all recruitment-related social channels.
• Leverage cultural moments, trends, and storytelling techniques to drive engagement.
• Collaborate with the Director of Marketing on campaigns that highlight BK Behavior’s people, impact, and growth.
• Lead creative projects such as the Brand Ambassador Program and local community digital presence campaigns.
• Build relationships with current team members to spotlight authentic employee stories.
• Track campaign performance, optimize content strategy, and report on results.

Qualifications

• Proven experience creating engaging video and written content across platforms like TikTok, LinkedIn, and Instagram.
• Excellent writing and storytelling skills - able to capture both brand tone and human emotion.
• Passion for BK Behavior’s mission of helping children thrive through quality ABA therapy.