Digital Marketing Specialist

About the role

The Digital Marketing Specialist plays a crucial role in APTIM's Corporate Marketing & Communications team, contributing to the company's global growth strategy. This role involves planning, launching, and optimizing integrated campaigns across various digital channels to build brand awareness, strengthen business development efforts, and generate leads.

Responsibilities

• Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms.
• Collaborate with business units, SMEs, business development teams, and Marketing & Communications leadership to support marketing and business objectives.
• Aid in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts.
• Assist in funnel-based marketing initiatives by helping align content and campaigns to audience needs, engagement stages, and conversion opportunities.
• Coordinate and implement ABM and targeted audience campaigns.
• Create, edit, and optimize digital marketing content across formats, including website copy, landing pages, email campaigns, blogs and articles, social media content, case studies, promotional assets, and short-form multimedia content.
• Maintain awareness of evolving digital marketing trends, AI advancements, content formats, audience behavior, and platform changes.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, business, or a related field.
• 3-5 years of experience in digital marketing, marketing communications, content marketing, campaign execution, or related roles.
• Familiarity with funnel-based marketing, lead generation concepts, customer journeys, and account-based marketing (ABM).
• Strong written and verbal communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple projects, timelines, workflows, and deadlines in a fast-paced environment.
• Practical experience using generative AI tools within marketing workflows and an understanding of prompt engineering best practices.

Skills

• Resourcefulness and adaptability.
• Operational thinking.
• Excellent content and design instincts.
• Willingness to continuously learn as modern marketing practices evolve.
• Experience with modern marketing technology ecosystems, including CRM systems, marketing automation platforms, CMS platforms, analytics tools, social media publishing tools, AI platforms, and creator-focused applications.
• Basic understanding of HTML and website formatting.

Benefits

APTIM offers a comprehensive range of employee benefits, including medical, vision, and dental insurance, company-paid and optional life insurance, short-term and long-term disability insurance, accident, critical illness, and hospital indemnity coverage, paid holidays, vacation, and sick leave, and a 401(k) plan through the Aon Pooled Employer Plan (PEP).