Digital Marketing Specialist

About the role

The Digital Marketing Specialist plays a crucial role in APTIM’s Corporate Marketing & Communications team, contributing to the planning, launching, and optimizing of integrated campaigns that enhance brand awareness, strengthen business development, and drive lead generation across various digital channels.

Responsibilities

• Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms.
• Collaborate with business units, SMEs, business development teams, and Marketing & Communications leadership to support marketing and business objectives.
• Aid in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts.
• Assist in funnel-based marketing initiatives by helping align content and campaigns to audience needs, engagement stages, and conversion opportunities.
• Coordinate and implement ABM and targeted audience campaigns.
• Create, edit, and optimize digital marketing content across formats, including website copy, landing pages, email campaigns, blogs and articles, social media content, case studies, promotional assets, and short-form multimedia content.
• Maintain awareness of evolving digital marketing trends, AI advancements, content formats, audience behavior, and platform changes.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, public relations, business, or a related field.
• 3-5 years of experience in digital marketing, marketing communications, content marketing, campaign execution, or related roles.
• Experience in the AEC, environmental, energy, infrastructure, or professional services sectors is a plus.
• Experience working in fast-paced, collaborative, or lean-team environments where adaptability and self-direction were required.
• Familiarity with funnel-based marketing, lead generation concepts, customer journeys, and account-based marketing (ABM).
• Strong written and verbal communication skills with the ability to collaborate effectively with cross-functional teams and stakeholders and help to develop clear, audience-focused messaging and content for technical, business, and client audiences.
• Strong project management and organizational skills, with the ability to manage multiple projects, timelines, workflows, and deadlines in a fast-paced environment.
• Basic understanding of HTML and website formatting is a plus.
• Proficiency with Microsoft Office suite (i.e., Word, Excel, PowerPoint, SharePoint); additional proficiencies with Microsoft applications (i.e., Power Automate, Forms, Planner) is a plus.

Skills

• Practical experience using generative AI tools within marketing workflows and an understanding of prompt engineering best practices.
• Experience with modern creator and content production tools, including video editing, audio editing, podcast support, or multimedia content production.

Benefits

APTIM offers a comprehensive range of employee benefits, including medical, vision, and dental insurance, life insurance, short-term and long-term disability insurance, accident, critical illness, and hospital indemnity coverage, paid holidays, vacation, and sick leave, and a 401(k) plan through the Aon Pooled Employer Plan (PEP).

For a more detailed overview of the benefits, visit APTIM Benefits Marketplace.