Digital Marketing Specialist

Position

Help grow a safer, cleaner, healthier future for everyone, every day.

Job Title: Digital Marketing Specialist

Report To: Marketing Manager

Location: In person only-Tucson, Arizona 85743

Salary: $75-85k annually

About the role

Alicat Scientific is looking for a digital marketing specialist with a strong STEM background who is adept at lead generation through a variety of channels, including email marketing, PPC, SEO, and social media campaigns.

Responsibilities

• Develop and implement strategies to generate leads via email marketing, PPC campaigns, SEO, and social media.
• Analyze and optimize website content to increase conversions and improve user experience.
• Work closely with content producers, designers, and developers to ensure cohesive and effective marketing campaigns.
• Monitor and report on the performance of all digital lead generation activities and adjust strategies as needed.
• Conduct market research to understand the prospect, stay ahead of competitors, and keep yourself up-to-date with industry trends and best practices.
• Understand and map customer journeys to enhance lead nurturing and conversion processes.

Requirements

• Work experience: 2-5 years of experience in a digital marketing position, designing and implementing digital campaigns with positive results
• Industry knowledge: Experience marketing B2B hardware, with preference for scientific instruments manufacturing
• Technical skills: Experience in email marketing tools, PPC channels and AEO, SEO best practices, and social media marketing
• Analytical skills: Strong analytical skills with the ability to interpret data and generate actionable insights
• Project management: Competent project management skills, able to coordinate multiple initiatives, articulate completed projects in detail, and work collaboratively with a cross-functional international enterprise
• Communication expertise: Exceptional written and verbal skills
• Creativity: Ability to devise compelling and engaging marketing materials that engage engineers and persuade by understanding their needs

Qualifications

• Strong passion for science, alongside your marketing background
• Experience in a scientific field

Skills

• Email marketing tools
• PPC channels and AEO
• SEO best practices
• Social media marketing

Benefits

• Professional development with growth opportunities
• Health, dental, and vision insurance
• Paid time off
• Retail savings with company match
• 75% professional education reimbursement
• Full-time, salaried position
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement

Schedule

8 hour shift
Weekdays only

Ability to commute

Tucson, AZ 85743 (Required)

Work location

In person

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