Digital Marketing & Product Specialist

About the role

TK Elevator is seeking an experienced Digital Marketing & Product Specialist in Atlanta, GA to manage and optimize our marketing automation platform (MAP) and execute data-driven campaigns.

Responsibilities

• Manage the marketing automation platform (MAP), leveraging its full capabilities for email communications, lead capture, nurturing, and CRM integration.
• Build, test, and execute marketing automation campaigns, including inbound and outbound marketing tactics and email programs.
• Collaborate with internal teams to drive marketing automation initiatives, ensuring performance, quality, support, and reporting.
• Create emails, landing pages, forms, and reports within the MAP, including templates, and manage approvals and edits for successful campaign launches.
• Develop nurturing and drip campaigns to support broader marketing efforts.
• Monitor email deliverability metrics, including IP address health, bounce rates, and spam reports.
• Document MAP processes, programs, and procedures.
• Track and report on effectiveness metrics for MAP-managed tactics and programs.
• Plan and perform A/B testing to improve productivity, conversion rates, and campaign ROI.
• Standardize, cleanse, and upload contact lists into the MAP, identifying opportunities for program improvements.

Requirements

• Bachelor’s degree in Computer Science, Marketing, Business Administration, or a related field.
• Three years of experience in B2B digital marketing and marketing automation, including hands-on work with platforms such as Marketo, HubSpot, Eloqua, Pardot, or similar.
• Experience with elevator, escalator, or moving walk manufacturing and industry best practices for marketing automation, list management, and program implementation.
• Proficiency in data evaluation, including extracting and interpreting data to drive marketing solutions and business decisions.
• Experience working with business owners to define reporting and data requirements.
• Knowledge of HTML and navigating custom API calls within marketing automation platforms connected to proprietary data storage solutions.
• Legal authority to work in the U.S.

Benefits

• Medical, dental, and vision coverage (eligibility requirements apply).
• Flexible spending accounts (FSA) and health savings account (HSA).
• Supplemental medical plans.
• Company-paid short- and long-term disability insurance.
• Company-paid basic life insurance and AD&D.
• Optional life and AD&D coverage, including spouse and dependent life insurance.
• Identity theft monitoring and pet insurance.
• Company-paid Employee Assistance Program (EAP).
• Tuition reimbursement.
• 401(k) Retirement Savings Plan with a dollar-for-dollar company match on the first 5% contributed (pre-tax or Roth basis).
• 15 days of vacation per year.
• 11 paid holidays each calendar year (10 fixed, 1 floating).
• Paid sick leave, per company policy.
• Up to six weeks of paid parental leave (available after 90 days of full-time employment).

About the company

With customers in over 100 countries and more than 50,000 employees, TK Elevator achieved sales of around €9 billion in fiscal year 2022/2023. We ensure high levels of customer service globally through our network of about 1,000 locations. TK Elevator is a leading provider of elevators, escalators, moving walks, and passenger boarding bridges, as well as integrated cloud-based solutions like the MAX platform. The company became independent after separation from the thyssenkrupp group in August 2020.