Digital Content & Product Marketing Specialist
LEDdynamics · Randolph, VT · 1 wk ago
On-siteMarketingFull-time
About the role
We're building a dedicated team focused on developing innovative products, winning new customers, and growing the LEDdynamics brand. We're looking for a creative, technically minded Digital Content & Product Marketing Specialist to help us tell that story.
Responsibilities
- Own and continuously improve the LEDdynamics Shopify website.
- Create engaging product pages, landing pages, and technical content.
- Develop datasheets, brochures, application guides, and marketing materials.
- Produce graphics, photography, and digital content using Adobe Creative Suite.
- Support product launches, social media, email marketing, and digital campaigns.
- Assist with basic HTML, CSS, and Shopify customization.
- Work closely with engineering and business development to showcase new products and technologies.
- Respond to website enquiries and help deliver an outstanding online customer experience.
Qualifications
- Experience with Shopify website administration.
- Proficiency with Adobe Illustrator, InDesign, and Photoshop.
- Basic HTML and CSS skills.
- Strong writing and communication skills.
- Organized, creative, and eager to learn technical products.
- An interest in engineering, electronics, manufacturing, or lighting is an advantage.