Digital Marketing and Content Specialist

Core Responsibilities

• Content Creation
• Write and produce campaign content, including email copy, landing page copy, ad creative, and social captions
• Repurpose long-form content into social posts, email snippets, and sales one-pagers
• Turn raw material like event footage, employee and customer interviews, or podcast recordings into publish-ready content
• Websites & Landing Pages
• Maintain email list hygiene, including segmentation, suppression lists, bounce and unsubscribe management, and list growth tracking
• Build and launch email campaigns and nurture sequences in the marketing automation platform
• Create personalized landing pages for campaigns and target accounts
• Email & Campaign Execution
• Build and publish personalized landing pages for campaigns and target accounts
• Support execution of paid social and paid search campaigns, including account-based targeting such as LinkedIn ABM ads aimed at specific target accounts
• Run A/B tests on subject lines, send times, and creative to continually improve campaign performance
• Set up and maintain UTM parameters and CRM tagging so campaign and ABM performance can be traced and reported on accurately
• QA every campaign before launch, checking links, formatting, personalization tokens, and mobile rendering to catch mistakes before real prospects see them
• Reporting & Collaboration
• Pull a monthly digital marketing summary covering social, blog, SEO, email, and campaign performance for the Marketing Lead's review
• Coverage of campaign-driven follow-up so leads generated by digital campaigns get timely attention
• Support the Field Marketing Manager with content needs for field programs, such as event invite copy, signage, or one-pagers for a conference booth

Required Qualifications

• Experience in content marketing, campaign execution, or demand generation
• Strong writing portfolio in email, web copy, or similar formats
• Hands-on experience with a marketing automation platform
• Familiarity with CRM systems such as HubSpot

Skills & Capabilities

• Strong writing and editing skills, with the ability to adapt tone across formats
• Closer attention to detail and strong organizational skills
• Comfortable working with data and basic reporting and analytics
• Able to manage multiple campaigns and deadlines simultaneously

Bonus Experience

• Experience with HTML/CSS for email templates
• Familiarity with paid media platforms such as Google Ads or LinkedIn Ads
• Experience in aerospace, defense, or industrial technology