Marketing and Digital Content Specialist

Key Responsibilities

• Create and implement comprehensive digital marketing strategies aligned with Dermatology Partners' objectives.
• Create, edit, and publish engaging content for various digital channels such as social media, websites, and email campaigns.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing efforts.
• Analyze market trends and consumer insights to optimize content and marketing strategies.
• Monitor and report on the performance of digital marketing campaigns, providing actionable insights for improvement.
• Manage the company's online presence, including social media accounts and website updates.
• Stay updated with the latest digital marketing trends and technologies to ensure Dermatology Partners remains competitive in the industry.
• Coincide with external vendors and agencies as needed to support marketing initiatives.
• Aid in organizing and promoting events and webinars to enhance community engagement and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in digital marketing, preferably in a healthcare or B2C environment.
• Strong understanding of SEO, SEM, and social media marketing principles.
• Excellent writing and editing skills, with the ability to produce compelling content for diverse audiences.
• Proficiency in using digital marketing tools and software, including Google Analytics, HubSpot, and social media management platforms.
• Experience with content creation, copywriting, and graphic design.
• Ability to work independently and manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.