Digital Marketing Manager- Retail

Digital Marketing Manager, Retail (The Garden) Reports to: Head of Marketing Type: Full-time Mission. Own the retail digital engine for The Garden — email, SMS, app, loyalty, and social media planning/execution — plus all retail marketing execution across the three stores. Key Responsibilities Plan and execute email/SMS campaigns end-to-end (builds, scheduling, segmentation, lifecycle flows) Own the app program: adoption initiatives in-store (download QR, one-pagers, exclusive-product callouts) and app-exclusive promotions Run the loyalty program (Rooted Rewards): sign-ups, promotions, and retention campaigns Plan and publish The Garden organic social (IG, FB, TikTok); maintain the content calendar and community engagement/UGC Execute all retail marketing: daily deals, holiday promotions, in-store signage coordination, and campaign launches across all three stores Maintain online menus (Dutchie, Weedmaps, Leafly) and website content/promos Drive the Google Reviews program (QR codes, talk tracks, store accountability) toward 100/mo Coordinate local events, partnerships, and community activations per store Report weekly store-level and channel performance (traffic, transactions, basket, email/SMS revenue, app downloads, reviews) KPIs Email/SMS performance (open, click, attributed revenue) App downloads and loyalty sign-ups driven in-store Follower growth and engagement rate (The Garden platforms); posting cadence adherence Google Reviews generated per week/month (goal 100/mo) On-time launch of in-store campaigns and promotions Online menu views/conversions across platforms Qualifications 3-5 yrs digital and retail marketing experience (cannabis a plus); lifecycle email/SMS platform and loyalty program experience required; strong analytics/dashboard skills; excellent communication. Bachelor's in Marketing/Business preferred, not required