Retail Digital Marketing Manager

About the role

The Retail Digital Marketing Manager leads digital marketing, digital commerce, consumer engagement, and the digital ecosystem for Ben & Jerry’s U.S. and Global Scoop Shops. This role drives growth across a national franchise network through media investment, digital property management, local marketing support, technology partnerships, and data-driven decision making. Serving as the primary digital advocate for Scoop Shops, this role connects franchisee and global needs, brand priorities, technology capabilities, and business results into one cohesive strategy. The role partners across Marketing, Digital Commerce, Technology, Finance, Analytics, Operations, Franchise teams, agencies, and external vendors to deliver practical digital experiences that support shop growth and strengthen consumer engagement.

Responsibilities

• Develop and execute the digital marketing strategy for U.S. & Global Scoop Shops in partnership with Scoop Shop marketing team.
• Lead annual and quarterly planning, media briefs, campaign calendars, and digital activation plans.
• Represent Scoop Shop needs in national and global campaign planning and execution.
• Collaborate with Global Markets to share strategy, tactics, and learnings — and gather input from their own efforts.
• Lead the cross-functional evaluation, sourcing, and build-out of a next-generation loyalty program that deepens consumer engagement across Scoop Shops and, potentially, in-home consumption — partnering with Brand, Operations, Technology, Data, Consumer Insights, and Global teams to design a unified, scalable customer experience.
• Shape and help execute the Scoop Shop customer data strategy in partnership with Data and Marketing Technology teams — including integration of Salesforce, future POS data, catering data, and Olo order data into a unified consumer view.
• Partner with Marketing Technology and Data teams to bring a digital and business lens to system optimizations, capability enhancements, and partner roadmap opportunities — identifying and prioritizing initiatives that improve consumer experience, franchisee support, and marketing performance.
• Manage paid media investments across Meta, Google, TikTok, YouTube, Apple Maps, and emerging platforms via our media agency.
• Oversee in-app media investment with third-party delivery partners.
• Support growth across in-shop visits, cakes, catering, online ordering, delivery, and other digital commerce priorities.
• Maintain and optimize digital properties, including websites, local listings, digital destinations, and platform experiences.
• Partner with digital and technology teams on platform enhancements, troubleshooting, rollouts, and future capability planning.
• Evaluate new tools and technologies that improve customer experience, franchisee support, or marketing effectiveness and reach.
• Serve as the primary digital marketing resource for franchisees, retail partners, and global markets.
• Act as the primary digital marketing point of contact for the Scoop Shop POS transition, translating technical change into clear guidance and enablement for franchisees while ensuring marketing, commerce, and data capabilities are ready on day one.
• Support new shop openings, transfers, listings management, local digital needs, platform troubleshooting, and best-practice guidance.
• Deliver digital enablement training and share scalable digital tools, learnings, and resources with U.S. and global partners.
• Provide day-to-day guidance on local strategy, digital marketing questions, and issue resolution.
• Connect marketing activities to sales, traffic, consumer behavior, and business results.
• Develop reporting, dashboards, performance recaps, and actionable recommendations for stakeholders.
• Use data to guide investment decisions, optimize campaigns, and identify opportunities for growth.
• Lead complex digital projects from planning through execution, including signature brand moments such as Free Cone Day, major product launches, and new technology rollouts.
• Represent Scoop Shops in cross-functional governance forums, product launch meetings, and operational review cadences.
• Work across Marketing, Digital Commerce, Technology, Finance, Analytics, Operations, Franchise teams, agencies, and external vendors to achieve objectives.
• Manage timelines, budgets, stakeholders, dependencies, and communication to drive successful outcomes.

Requirements

Has a Bachelor’s Degree in Marketing, Business, Communications, or a related field.
Bridges 5–7 years of progressive experience in digital marketing, digital commerce, or a related discipline.
Brings franchise, multi-location retail, QSR, or consumer brand experience; this background is strongly preferred.
Understands marketing technology, CMS, listings and locator platforms, online ordering platforms, CRM/email platforms, analytics tools, reporting systems, AI search, and emerging digital discovery platforms.
Uses data to translate performance into actionable insights, connect marketing results to business outcomes, identify growth opportunities, and guide investment decisions.
Builds trusted relationships with agencies, vendors, franchisees, and cross-functional stakeholders.
Has experience rolling out new digital or technology systems within a business organization; multi-unit franchisee experience is a plus.
Is curious, proactive, and comfortable evaluating new digital tools, technologies, and partner capabilities.
Communicates clearly, manages stakeholders effectively, and leads projects with strong ownership and follow-through.
Values an inclusive culture, with low ego and hierarchy.
Is excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.
Is passionate about Ben & Jerry’s mission and values, and interested in using business as a force for good.

Qualifications

Market-competitive pay and performance related rewards.
Flexible ways of working.
Support for health, wellbeing and life outside of work.
Time off to rest and recharge.
Ongoing learning and development opportunities.
Medical, dental and (where applicable) vision coverage.
Health and wellbeing support, including employee assistance programs and wellness initiatives.
Health-related savings and spending accounts.
Retailer savings programs with a competitive matching plan.
Additional employee perks (e.g., corporate discounts, commuter or learning support).

Skills

Hands-on experience with paid media platforms including Meta, Google, TikTok, YouTube, and Apple.
Understanding of marketing technology, CMS, listings and locator platforms, online ordering platforms, CRM/email platforms, analytics tools, reporting systems, AI search, and emerging digital discovery platforms.
Working knowledge of Yext and Olo or similar platforms; experience with Salesforce is a plus as Ben & Jerry’s evolves its customer data strategy.
Data-driven decision making.
Project management and leadership skills.
Strong communication and stakeholder management abilities.
Ability to evaluate new digital tools, technologies, and partner capabilities.
Passion for Ben & Jerry’s mission and values.

Benefits

Includes market-competitive pay and performance-related rewards.
Flexible work arrangements.
Health and wellbeing support, including employee assistance programs and wellness initiatives.
Retirement savings programs with a competitive matching plan.
Corporate discounts and learning support.
Additional employee perks (e.g., commuter support, learning support).

Pay

The pay range for this position is $88,600 to $133,000. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Benefits

Typically includes:
Health insurance (including prescription drug, dental, and vision coverage).
Retirement savings benefits.
Life insurance and disability benefits.
Parental leave.
Sick leave.
Paid vacation and holidays.
Access to numerous voluntary benefits.
Additional employee perks (e.g., corporate discounts, commuter or learning support).

Equal Opportunity Employer

The Magnum Ice Cream Company (TMICC) is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.