Retail Digital Marketing Manager

About the role

We're looking for a Retail Digital Marketing Manager to own how Skylight shows up and wins across key retail.com platforms—specifically Walmart, Target, and Costco.

Key Responsibilities

• Own Skylight's digital presence across retailer websites including Walmart, Target, and Costco —ensuring best-in-class product detail pages (PDPs), brand stores, and on-site content
• Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization
• Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales
• Partner with Sales to align on key business priorities, promotional calendars, and product launches, translating them into high-performing digital campaigns
• Develop and execute retailer-specific activation plans, including seasonal campaigns, product launches, and promotional events
• Collaborate with Creative to develop and adapt digital assets tailored to each retailer's platform and audience, as well as leveraging best in class content, campaigns and key learnings
• Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness—turning insights into actionable optimizations
• Create a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to continuously improve performance
• Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions
• Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets
• Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building: 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning

Requirements

• 4-6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing—preferably with hands-on experience managing retailer.com channels
• Highly data-driven, with strong experience analyzing performance metrics like conversion rate, ROAS, share of search, and digital shelf health
• Understanding of digital merchandising fundamentals, including PDP optimization, content strategy, ratings & reviews, and search ranking factor
• Experience managing cross-functional initiatives with Sales, Creative, and Analytics teams
• Comfortable owning budgets and optimizing spend based on performance and business priorities
• Ability to thrive in a fast-paced environment and can balance strategic thinking with hands-on execution
• Clear communication skills and ability to translate data into compelling insights and recommendations