Digital Marketing Manager

Job Summary

We are seeking a Digital Advertising Strategist to join our dynamic team. This role will play a crucial part in transforming our digital advertising team into a data-driven performance machine. The ideal candidate will be a high-energy, proactive individual with a passion for data and a knack for turning insights into profitable strategies.

About the Role

This is a full-time position with a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah. You will be responsible for managing and delegating the creation of PPC and display campaigns across major platforms like Amazon, Walmart, Google, and Facebook. You will also perform market research, nurture partner relationships, and collaborate with the brand management team to align advertising goals with internal ambitions.

Responsibilities

• Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.
• Perform market research to build tailored and relevant full-funnel strategies for clients.
• Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas.
• Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity.
• Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.).
• Demonstrable Excel knowledge, data analysis, and problem-solving skills.
• Prior experience in managing client relationships and communicating with key internal & external partners.
• Quickness in learning new things and an ambitious attitude.

Preferred Qualifications

• Working history with the Amazon advertising platform and third-party tools like Helium 10, Pacvue, Viral Launch, etc.
• Knowledge of advanced auto-bid tools, such as Marin or DS3.
• Experience in retail revenue strategy.

What Will I Need to Thrive in This Role?

You will thrive in this role if you are agile and experimental, bringing new ideas and moving fast to achieve goals. You must be self-driven, organized, and proactive with a high ethical standard. You must love web analytics, attribution models, and be up-to-date on the latest trends. You must follow through with all assignments in a timely manner and give 100% to all tasks and projects you are given. You must take full ownership of your projects and follow through to completion.

What Does High Performance Look Like?

A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Team Dynamics

The team is data-driven and results-oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members. We want individuals who are game changers, data fanatics, partner obsessed, and team of doers.

Hiring Process

• Initial phone interview with Pattern’s talent acquisition team.
• Video interview with a hiring manager.
• Onsite interview with a panel of department leaders.
• Professional reference checks.
• Executive review.
• Offer.

How Can I Stand Out as an Applicant?

Be prepared to talk about professional accomplishments with specific data to quantify examples. Be ready to talk about how you can add value and be the best addition to the team. Focus on mentioning how you would make a difference at Pattern. Be prepared to talk about any side projects related to data and analytics.

Why Should I Work at Pattern?

• Big opportunities to make a difference in the ecommerce industry.
• A company full of talented people that evolves quickly and often.
• Set big goals, work tirelessly to achieve them, and love our Pattern community.
• Affordable benefits that include: unlimited PTO, paid holidays, onsite fitness center, company-paid life insurance, casual dress code, competitive pay, health, vision, and dental insurance, and a 401(k) match.
• Equal employment opportunities.