Digital Marketing Manager, Advertising

About the role

T-Mobile Advertising Solutions (T-Ads) is looking for a metrics-obsessed Digital Marketing Manager who will be responsible for planning, implementing and analyzing the results of digital marketing programs to support our goals across multiple business lines globally. The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns. You will drive and implement marketing plans that leverage paid, owned, and earned media to align with the business priorities and drive measurable results. It also involves organizing and producing content for campaigns that will resonate with T-Ads varied B2B audiences and ensuring all communications follow brand guidelines.

Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
• Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.

Education and work experience

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)

Knowledge, skills and abilities

• Monitor campaign results and impact on pipeline goals (Required)
• Provide recommendations and implement campaign optimizations and adjustments when needed (Required)
• Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers (Required)
• Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand (Required)
• Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs. (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Pay and benefits

Base Pay Range: $88,200 - $159,200

Corporate Bonus Target: 15%

The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

All team members receive a competitive base salary and compensation package. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.

Full and part-time employees have access to the same benefits when eligible, including medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays (which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually), paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. Eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs.

Travel

No travel required.