Digital Marketing Google Analytics Contractor

The position is listed on behalf of a partner company managing all applications and next steps. A Digital Marketing Google Analytics Contractor is needed based in the United States. Ideal for a digital analytics expert who enjoys solving complex measurement challenges and helping organizations make data-driven decisions.

About the role

You will work on various client engagements, designing and optimizing analytics implementations that improve website performance and marketing effectiveness. Collaborating with both technical and strategy teams, you'll translate business goals into actionable tracking solutions and insightful reporting.

Responsibilities

• Lead analytics implementations, optimize measurement strategies, and deliver actionable insights that support successful digital marketing initiatives across multiple client engagements.
• Conduct comprehensive Google Analytics audits to evaluate website tracking accuracy, data quality, and measurement effectiveness.
• Analyze website user behavior, traffic sources, and engagement patterns to identify opportunities for improving digital performance.
• Design, implement, and maintain Google Tag Manager (GTM) containers, tags, triggers, variables, and data layer configurations.
• Configure and optimize Google Analytics 4 (GA4), including events, conversions, website goals, custom explorations, and measurement frameworks.
• Participate in client discovery sessions and project kickoffs to understand business objectives and define analytics requirements.
• Develop recommendations to improve tracking strategies, user behavior analysis, and website performance measurement.
• Build interactive dashboards and reports using Google Looker Studio, integrating CRM and marketing data where appropriate.
• Present analytics configurations, reporting insights, and dashboard solutions to clients and internal stakeholders.
• Deliver client training sessions on GA4 reporting, dashboard usage, and website performance analysis.
• Troubleshoot analytics implementations and ensure tracking accuracy through testing and ongoing validation.

Requirements

• Extensive experience in digital analytics, strong technical implementation skills, and the ability to communicate complex insights clearly to both technical and non-technical audiences.
• 5+ years of hands-on experience with Google Analytics and Google Tag Manager.
• Strong expertise implementing and configuring Google Analytics 4 (GA4), including event tracking, conversions, custom dimensions, and explorations.
• At least 3 years of experience building dashboards and reports in Google Looker Studio.
• Experience designing measurement strategies and translating business objectives into effective analytics implementations.
• A strong understanding of website user behavior analysis, traffic acquisition, conversion tracking, and digital marketing performance metrics.
• Experience integrating CRM or other marketing data into reporting dashboards is an advantage.
• Excellent analytical, troubleshooting, and problem-solving abilities.
• Strong written and verbal communication skills with the ability to explain technical concepts clearly.
• Highly organized, detail-oriented, and capable of managing multiple project-based assignments.
• Self-motivated, accountable, and comfortable working independently in a remote consulting environment.
• Demonstrated curiosity, initiative, and a proactive approach to gathering information and driving successful project outcomes.

Benefits

• Competitive contractor rate of $75-$80 per hour.
• Flexible, fully remote contract engagements within the United States.
• Project-based assignments ranging from approximately 8 to 32 hours over 2 to 4 weeks, depending on client needs.
• Opportunity to work on diverse digital marketing and analytics projects across multiple organizations.
• Long-term collaboration opportunities with a growing network of trusted contractors.
• Potential consideration for future full-time employment opportunities based on business needs and performance.
• Exposure to challenging analytics implementations using leading digital marketing technologies.

Schedule

Flexible, fully remote contract engagements within the United States.

Pay

Competitive contractor rate of $75-$80 per hour.