Freelance Digital Analytics Specialist

Key Responsibilities

• Set up, manage, and analyze data to provide insights on website performance and user behavior.
• Monitor website traffic, performance, and SEO metrics to ensure the health of our digital presence.
• Implement and manage event tracking within Google Analytics to measure user interactions and key conversions.
• Create, manage, and troubleshoot tags to efficiently track and manage website data.
• Upload data exports into Datorama and Power BI via FTP, ensuring accurate and timely data integration.
• Leverage HubSpot expertise to optimize CRM processes, manage campaigns, and analyze customer data.

Required Skills

• Proven experience with Google Analytics, including advanced features and reporting.
• Strong knowledge of Google Search Console and its applications in SEO.
• Expertise in setting up and managing event tagging within Google Analytics.
• Proficiency in Google Tag Manager for managing tags, triggers, and variables.
• Experience with uploading data exports into Datorama and Power BI via FTP.
• Solid understanding of HubSpot backend.
• Excellent problem-solving skills and attention to detail.