Digital Marketing & Analytics Specialist

Key Responsibilities

• Set up and maintain Google and Social Ads campaigns after creative assets, content, and approvals are completed.
• Monitor campaign performance and identify opportunities for improvement.
• Review Google Analytics, Search Console, website traffic, social media metrics, CRM reporting, business listings, reputation platforms, and other digital performance indicators.
• Analyze campaign data and prepare clear performance summaries, insights, and initial recommendations.
• Translate digital performance data into organized reporting that supports marketing and business decisions.
• Absorb and execute on A/B testing and other experiments to optimize messaging, targeting, and creative assets.
• Support website launches, updates, SEO audits, and digital quality checks.
• Generate quarterly market reports, client-facing updates, executive summaries, key findings, and marketing recommendations.
• Monitor digital marketing trends, industry changes, and emerging opportunities.
• Collaborate with internal teams, operations leaders, and external vendors as needed.

Requirements

• Hands-on experience with setting-up and managing Google Ads, Google Analytics, and social advertising platforms.
• Experience pulling reports, reviewing campaign data, and identifying trends.
• Ability to turn data into actionable recommendations.
• Experience with A/B testing, campaign optimization, digital tracking, and performance reporting.
• Strong attention to detail and follow-through.
• Clear written and verbal communication skills.
• Ability to explain marketing performance to non-marketing stakeholders.
• A proactive approach to improving digital performance, reporting, and marketing processes.
• The ability to manage multiple projects, timelines, and priorities.

Qualifications

Commensurate with experience.

Skills

Not specified.

Benefits

N/A

Schedule

N/A

Pay

$33-$38 per hour