Digital Analytics Specialist

About the role

This role sits at the intersection of digital analytics implementation, web analytics, and reporting. You'll own how data is collected across our websites and applications—and help turn that data into insights marketing and product teams can actually use.

Responsibilities

• Own and manage Google Tag Manager and analytics instrumentation across our websites and applications
• Configure, maintain, and document Google Analytics 4 (GA4) events, parameters, conversions, and analytics standards
• Design and maintain a scalable, consistent JavaScript dataLayer in partnership with frontend engineering teams
• Debug and validate analytics implementations, event tracking, and conversion tracking across browsers, devices, and environments
• Build and maintain core dashboards and reports used by marketing, product, and leadership
• Help stakeholders understand what the data means and how to use it to make better business decisions
• Identify gaps in analytics tracking and proactively recommend improvements
• Establish analytics standards, naming conventions, documentation, and measurement best practices
• Continue developing your analytics, technical, and communication skills

Requirements

• Hands-on experience with Google Tag Manager (GTM), including custom triggers, variables, and event-based tracking
• Strong working knowledge of Google Analytics 4 (GA4), including event modeling, parameters, conversions, audiences, and reporting
• Experience designing or working with a JavaScript dataLayer
• Comfort collaborating with frontend engineers and reading JavaScript, HTML, and DOM code
• Experience building and maintaining dashboards and reports using GA4, Looker, Looker Studio, or similar business intelligence tools
• Strong analytical and problem-solving skills
• Ability to translate business questions into measurable analytics solutions
• Solid organizational skills and attention to detail
• Strong communication skills and ability to work cross-functionally
• Ability to take ownership of projects and see them through to completion
• Experience with Server-side Google Tag Manager (sGTM) or GA4 Measurement Protocol
• Experience with BigQuery, SQL, or modern data warehouses
• Familiarity with marketing platforms such as Google Ads, HubSpot, LinkedIn, Meta, or similar platforms
• Experience with consent management platforms and privacy regulations including GDPR or CCPA

Qualifications

• Full-time position
• Onsite in our Orem, UT office

Skills

• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• JavaScript dataLayer
• Collaboration with frontend engineers
• Business intelligence tools (e.g., Looker, Looker Studio)
• Analytics implementation
• Event tracking
• Conversion tracking
• Reporting
• Measurement strategy
• Consent management platforms
• Data warehouses (BigQuery, SQL)
• Marketing platforms (Google Ads, HubSpot, LinkedIn, Meta)
• Privacy regulations (GDPR, CCPA)

Benefits

• Excellent compensation (DOE)
• 100% paid health, dental, and basic life insurance premiums (including family coverage)
• Long-term disability insurance
• Generous paid time off that increases with tenure
• 401(k) retirement plan with company matching
• Employee Assistance Program
• Ongoing professional and career development opportunities
• Modern tools and equipment to help you do your best work
• Fully stocked kitchen with unlimited drinks and snacks
• Team lunches and activities
• In-office chiropractic services
• Company retreats and many other unique perks

Pay

ESTIMATED: $100,887 per year

Schedule

Onsite in our Orem, UT office