Marketing Analytics Developer

About the role

Own, manage, and optimize the analytics architecture between Tealium tag manager, the data layer, and Adobe target.

Lead the end-to-end integration support between Adobe Analytics and 3rd party vendors, including gathering requirements, solutioning, code development, testing, troubleshooting, and ongoing maintenance.

Recommend upgrades, test and manage Adobe Extensions.

Implement, update, and maintain 3rd party pixels such as Google, Facebook, Meta, etc.

Manage and optimize the tagging architecture for real-time analytics tool, Quantum Metrics.

Collaborate with cross department stakeholders to gather requirements, define solutions, and implement code to support key business needs.

Collaborate with data analysts and other teams to interpret data and identify areas for optimization to capture relevant customer engagements and activities.

Provide QA support to IT and Analytics teams to ensure 3rd part tag stability after releases.

Lead the communication and solutioning efforts between IT and Analytics/Business teams.

Support cross department analytics projects including data feeds, 3rd party analytics integrations, new pixel installs, analytics tags, and ad hoc troubleshooting.

Support ad hoc initiatives including DNS and SSL certificates, QR codes, CCPA, etc.

Identify, troubleshoot, and resolve ad hoc issues related to tracking and reporting.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K).
• Employee Assistance Program (EAP).
• Time off – paid time off & holidays.

Pay

The target salary range for this role is: $100,000 - $130,000

Schedule

Hybrid or Remote: Ideally, this position will work in a hybrid model, with required days worked in the Talbots office in Hingham, MA as defined by business needs. We are also open to remote candidates as well. Occasional travel to a company office may be required.