Marketing Analytics and Insights Developer

Key Responsibilities

• Create marketing dashboards and reports.
• Build and maintain SAP Analytics Cloud dashboards and stories.
• Analyze marketing performance and identify trends.
• Ensure data accuracy, security, and report quality.
• Work with data engineers to improve data warehouse performance.
• Develop KPI definitions, data catalogs, and user documentation.
• Present insights and explain technical concepts to business users.
• Support troubleshooting, testing, and incident management.

Requirements

• Bachelor's degree or equivalent experience.
• Strong experience with SQL and SAP Analytics Cloud (SAC).
• Knowledge of Tableau, marketing analytics, and reporting.
• Experience with customer journey analysis, demand funnel, and attribution models.
• Relational database knowledge.
• Strong communication and stakeholder management skills.
• Ability to simplify complex data into business insights.
• Experience training users on reports and dashboards.

Preferred Skills

• Python.
• SAP Datasphere.
• Salesforce.
• Adobe Analytics.
• SAP Business Data Cloud.