Digital Marketing Coordinator, Premium

Responsibilities

• Cook up email marketing initiatives, including newsletters, automated lead nurturing and customer account notifications for the Anaheim Ducks and Premium Seating at Honda Center
• Support both revenue generating campaigns and brand or fan engagement initiatives across multiple business lines
• Work with vendors to develop and optimize online advertising campaigns (display and SEM) for Ducks and Honda Center Premium Seating products
• Monitor creative, placement and ROI to maximize advertising performance
• Help manage the text messaging platform for Ducks Marketing and Premium Marketing
• Grow the subscriber base, schedule campaigns and report on performance while ensuring messages are delivered in a timely manner
• Partner with the New Media department to develop relevant web pages, landing pages and promotional placements on Ducks and Honda Center websites and mobile apps
• Collaborate with the Social Media Producer to develop campaigns that support sales initiatives, awareness campaigns, merchandise pushes and other marketing efforts on social channels
• Stay current on best practices and trends in digital marketing, including examples from other teams and companies
• Serve as a liaison with Ticketmaster to maximize the use and performance of Ticketmaster marketing assets (CENs, Ticket Alerts, TMcom, etc.)
• Aid in the analytical efforts, including identifying trends and outliers in recurring reports
• Aid in the migration of Ducks and Premium Seating at Honda Center email and digital marketing programs from Eloqua to Salesforce Marketing Cloud
• Aid the Senior Digital Specialist, Director of Digital Marketing and Senior Director, Performance Marketing with implementing digital marketing vendors within Salesforce Marketing Cloud
• Support the Premium Seating at Honda Center department in advancing its digital presence across all channels
• Ensure all Premium Seating at Honda Center content across web, social and other channels aligns with brand expectations and is kept current
• Perform lead generation programs for Premium Seating at Honda Center and the Anaheim Ducks

Requirements

• Bachelor’s degree in a related field
• Minimum of 2-3 years of experience in digital marketing or a related field
• Experience with marketing automation systems, lead generation and nurturing, email marketing, basic HTML editing, landing page development, surveys, forms, social media and campaign reporting
• Experience with advertising reporting, creative performance analysis and ROI tracking
• Working knowledge of paid social advertising, display, SEM and SMS strategies and best practices
• Knowledge of hockey preferred
• Strong written and verbal communication skills
• Strong organizational skills with the ability to be self-motivated and creative
• Able to work a flexible schedule, including nights and weekends, as required