Digital Marketing Coordinator (On-Site)

About the role

Gopher Sport is looking for an experienced digital marketer to join our team and support the execution of digital marketing campaigns. This role will be a key member of the Digital Presence Team, which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI.

Who we are

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation. Our mission is "To help teachers and coaches show kids how to have fun and be healthier through physical activity". Since 1947, we've been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.

Our Values:

• We create delighted fans
• We are one dependable and trustworthy team
• We are passionate about quality and excellence
• We move fast to innovate, simplify, and improve

Responsibilities

• Deploying New Digital Marketing Campaigns: Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels
• Review and Optimize Performance: Consistently make changes in campaign structure, content, etc. to ensure that objectives are met or exceeded
• Maintain and Publish Regular Reporting: Maintain dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise
• Conduct Experiments: Executing tests with the support of department leaders to improve results

Requirements

• Bachelor's degree in marketing or related field. Focus or coursework on digital marketing preferred
• 1+ years of experience in a digital marketing role
• Valid experience managing or coordinating paid search, social media, and/or video campaigns
• Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required
• Experience in a B-to-I or B-to-B marketing/advertising department preferred

Benefits

• Traditional and HSA Health Insurance options
• Vision
• 3 weeks of Paid Time Off accrued the first year
• 3 weeks of remote work flexible hours
• 8 company paid holidays
• Profit sharing
• 401K
• Lifestyle Spending Account
• Tuition reimbursement
• Product discounts
• Onsite fitness center

Pay

Salary Range $57,650 - $82,300

Schedule

This is a full time, in-person position in Owatonna, MN