Digital Marketing Coordinator – CONTRACT

Job Description Digital Marketing Coordinator This is a contract/interim opportunity supporting a marketing team during a period of growth and transition. The contractor will provide hands-on execution across website migration testing and digital lead generation, helping keep high-priority initiatives moving while permanent team members are hired. What You’ll Do Lead user acceptance testing (UAT) for website migration work across multiple web properties. Create and maintain test plans, checklists, defect logs, status updates, and regression-testing processes. Validate migrated pages for content accuracy, links, forms, calls to action, downloads, formatting, images, and metadata. Support content audits, launch-readiness reviews, post-launch quality assurance, and WordPress content updates. Manage the execution of active lead-generation campaigns across paid media, landing pages, lead capture, email nurture, and related digital touchpoints. Coordinate campaign timelines, targeting, creative and content deliverables, and launch readiness with internal partners and agencies. Monitor campaign performance—including lead volume, quality, conversion rates, cost per lead, cost per conversion, and return on spend—and recommend optimizations. Support audience segmentation, lead routing, tracking, reporting, and email/nurture campaign deployment. Maintain clear project documentation, communicate risks and open issues, and coordinate across multiple stakeholders and vendors. What You’ll Bring Hands-on experience with website migrations, UAT, defect tracking, regression testing, and launch readiness. Experience managing and optimizing digital lead-generation campaigns with measurable performance goals. Experience with paid digital campaigns, landing pages, conversion tracking, and campaign analytics. Strong project-management skills and the ability to manage multiple priorities, dependencies, and deadlines. A proactive, independent working style and the ability to quickly learn new processes and tools. Preferred Qualifications Experience supporting enterprise or multi-site website migrations. Experience with WordPress or WordPress Pro. Familiarity with Salesforce, Marketo, Piwik PRO, and JIRA. Experience in B2B or healthcare lead generation. Knowledge of accessibility, SEO/AIO, content governance, and digital quality assurance. Experience working in regulated environments and collaborating with Legal, Compliance, Privacy, or IT teams.