Digital Marketing Coordinator

About the role

Vital is seeking an organized and energetic coordinator to execute digital marketing and creative services initiatives that support our client strategies. As part of our Digital Marketing Production Team, you will play a crucial role in supporting our internal teams and clients by setting up digital marketing tools and providing production support for creative services projects.

Responsibilities

• Complete Vital-created training around some of our core production tasks so you can properly and successfully execute them (reporting, link building, monthly maintenance, and page building just to name a few).
• Work with account managers, strategists, and your fellow production team members to execute and report on client projects and digital strategies to help them meet their goals.
• Stay up to date on our ever-evolving tech stack and apply your knowledge to your daily workload.
• Collaborate with and be a knowledge resource to the internal team by providing internal support, troubleshooting, and best practice guidance for all digital marketing tools in our tech stack.
• Learn to use new tools as needed and provide internal support for client initiatives.

Requirements

• At least 2 years of company side or agency experience in digital marketing and creative services.
• Experience with (or the ability to rapidly learn) the ins and outs of each of our marketing and creative services software systems including, but not limited to: Google Analytics (GA4), WordPress, Looker Studio, Google Tag Manager, Magento, HubSpot, Gravity Forms, Salesforce, Moz, Hotjar, OptinMonster, MailChimp, and many more.
• Excellent time management skills and excellent communication skills both in person and digitally.
• Self-motivated and able to take on new challenges and learn new tools or skills.
• Exceptional attention to detail and a humble, down-to-earth attitude about learning and asking questions.
• The ability to take ownership of a task and carry it through to the finish line.
• The ability to respond smoothly to changing deadlines and priorities.
• A process-focused individual who can execute multiple complex projects at once.
• A team player who is prepared to collaborate and work closely with a vibrant and creative internal team.

Qualifications

• Inbound marketing certification (via HubSpot) is preferred.
• An understanding of basic digital marketing and website-building related terms and strategies like: blogging, SEO, link building, email marketing, social media marketing, conversion rate optimization (CRO), and Key Performance Indicators (KPI).
• Proficiency in Microsoft Office, particularly Word, Excel, and PowerPoint.
• Familiarity with Google Sheets, Google Docs, and Looker Studio.
• A working knowledge of Google Analytics (GA4) and how it can track and measure performance at a basic level.
• The ability to find trends and patterns within data is a huge plus.
• Some knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.
• Some knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, HeyOrca, Zapier, CallRail, MailChimp, OptinMonster.
• Experience with quality testing websites and effectively documenting issues.

Skills

• Technical skills & experience with marketing and creative services software systems.
• Time management and communication skills.
• Problem-solving and troubleshooting abilities.
• Attention to detail and a humble, down-to-earth attitude.
• Flexibility to respond to changing deadlines and priorities.
• Process-focused and capable of executing multiple complex projects.
• Team player and collaborator.

Benefits

• Competitive salary.
• Health benefits.
• Simple IRA.
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