Digital Marketing Coordinator

About the role

The Digital Marketing Coordinator supports the execution and optimization of paid media campaigns across ULAC’s DTC brand portfolio and Amazon storefronts. Reporting to the Director of Digital Marketing, this role owns the full campaign lifecycle — from setup and trafficking through daily monitoring, reporting, and creative coordination — across Google, Meta, TikTok, and Amazon Advertising. The role blends analytical rigor with creative sensibility, tracking key performance metrics while partnering with creative and CRM teams to keep campaigns on-brand and on-target. This position plays a direct role in driving ULAC’s paid media revenue growth and new customer acquisition across its portfolio of globally recognized brands.

Responsibilities

Operational tasks include managing day-to-day campaign execution, monitoring delivery and performance, and troubleshooting anomalies. The role also involves managing product catalogs and feeds, supporting audience creation and segmentation, and tracking monthly spend and budget pacing. Additionally, the Digital Marketing Coordinator will coordinate creative asset requests, partner with the CRM team on audience strategy, and prepare performance summaries for senior leadership.

• Manage day-to-day campaign execution across digital marketing platforms
• Monitor delivery, pacing, and performance daily, troubleshooting anomalies and surfacing optimization opportunities
• Manage product catalogs and feeds for dynamic product ads
• Support audience creation, segmentation, retargeting, and prospecting in partnership with the CRM team
• Track monthly spend and budget pacing across brands and channels
• Coordinate creative asset requests and deployments with internal creative teams and agency partners
• Partner with the CRM team on audience strategy and prepare presentation-ready recaps and performance summaries

Qualifications

The ideal candidate has a Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field, with strong analytical skills and proficiency in Excel and Google Sheets. The candidate should have a solid grasp of core paid media metrics and be highly organized with strong attention to detail and clear written and verbal communication skills.

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field
• Strong analytical skills, with proficiency in Excel and Google Sheets
• Solid grasp of core paid media metrics (ROAS, CPA, CAC, CTR)
• Highly organized, with strong attention to detail and clear written and verbal communication skills

Experience

The candidate should have 1-3 years of experience in digital marketing, paid media, or e-commerce, with familiarity with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager. Hands-on campaign management experience and proficiency in GA4 are preferred.

• 1-3 years of experience in digital marketing, paid media, or e-commerce
• Familiarity with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager
• Hands-on campaign management experience in Meta Ads Manager and/or Google Ads (preferred)
• Experience with Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) (preferred)
• Proficiency in GA4 (preferred)

Benefits

ULAC offers a comprehensive benefits package, including medical, dental, and vision insurance, fitness reimbursement, short-term and long-term disability insurance, group-term life insurance, and an employee assistance program. Additionally, the company offers a 401(k) retirement plan, pet insurance, paid time off, and sick leave, as well as flexible spending accounts and commuter benefits.

• Medical, Dental, and Vision Insurance
• Fitness Reimbursement
• Short-Term and Long-Term Disability Insurance (100% Employer Paid)
• Group-Term Life Insurance (100% Employer Paid)
• Employee Assistance Program (EAP)
• 401(k) Retirement Plan
• Pet Insurance
• Paid Time Off (PTO) and Sick Leave
• Flexible Spending Accounts (FSA)
• Commuter Benefits