Digital Marketing Coordinator

About the role

The Pictsweet Company, a 4th-generation family-owned frozen vegetable producer established in 1945, is seeking a Digital Marketing Coordinator to join our corporate office team in Bells, TN (Jackson, TN area). This entry-level role supports the Digital Marketing Manager in executing digital marketing initiatives, including content syndication, website updates, digital campaign execution, and performance reporting. The ideal candidate is highly organized, detail-oriented, and eager to build foundational digital marketing skills in a collaborative, fast-paced environment.

Responsibilities

• Lead content syndication efforts, including data management and exporting product data updates to external retail and distributor platforms, ensuring accuracy.
• Assist with updates and maintenance of Pictsweet.com, ensuring accurate, timely, and brand-consistent content.
• Support digital campaign execution across social media, paid search, and display advertising channels.
• Coordinate scheduling and publishing of social media posts; monitor engagement and escalate inquiries as needed.
• Help gather, organize, and upload digital assets including product content, recipes, blog posts, and images.
• Compile weekly and monthly reports using Google Analytics, social media insights, and advertising platform data.
• Track key performance indicators (traffic, engagement, conversions) and identify basic optimization opportunities.
• Support cross-functional projects by coordinating timelines, materials, and deliverables.
• Conduct routine quality checks of website and digital content to ensure accuracy and functionality.
• Stay informed on emerging digital marketing trends and tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or relevant internship experience).
• 1–2 years of digital marketing experience (internships applicable).

Skills

• Familiarity with Microsoft Office and comfort learning new digital tools and platforms.
• Basic understanding of social media platforms and website content management systems preferred.
• Familiarity with Google Analytics or similar reporting tools preferred.
• Strong attention to detail and organizational skills.
• Strong interpersonal skills.
• Effective written and verbal communication skills.
• Ability to manage and balance multiple priorities, meet deadlines, and adapt to changing priorities.