Digital Marketing Coordinator

Responsibilities

• Implement and maintain marketing technology platforms (email marketing, website, client relationship management (CRM), webinars, podcasts)
• Aid in developing marketing communications and invitations
• Maintain best practices throughout
• Resolve technical issues
• Promote and develop content marketing initiatives through publications, digital events, podcasts and video marketing
• Support events team by managing technical elements of event lifecycle
• Develop and maintain distribution lists relating to content marketing initiatives
• Manage distribution of Firm electronic communications and ensure quality control
• Review analytics to measure success of initiatives and opportunities for improvement and reporting purposes
• Manage, update and monitor the Firm’s CRM database and related platforms as it relates to digital marketing strategy
• Enter and modify data and evaluate, analyze, audit and utilize information in support of business initiatives
• Collaborate with other team members to stay updated on latest trends, best practices, developments and availability of new digital marketing and business development technology
• Work with other members of the CDE team as well as other departments to connect information resources to support business development needs
• Maintain brand consistency and adhere to the Firm’s brand guidelines across digital marketing channels
• Support Client Development projects and other Firm initiatives as needed

Requirements

• Two or more years of relevant experience
• Strong project management skills, initiative, and ability to manage multiple projects concurrently
• Strong attention to detail and self-motivated to produce accurate, timely, and complete work product
• Excellent data management and data manipulation skills
• Flexible and willing to work additional hours as needed
• Strong written and verbal communication skills
• Strong problem-solving and analytical skills to make sound decisions, provide solutions or recommendations, and escalate as appropriate
• Ability to interact well and build professional relationships through networking and collaboration while maintaining a high level of customer service, diplomacy, and discretion
• Ability to anticipate requests for information essential to meet internal and external client needs, providing exceptional customer service
• Organizational astuteness and understanding of the Firm’s culture, vision, policies, and practices
• Proficiency in MS Office programs such as Outlook, Word, and Excel, as well as marketing technologies

Qualifications

• Bachelor’s degree required
• Major in Business, Marketing, Finance, Technology, or related field preferred
• Law firm and/or IT experience a plus
• Experience with HTML
• Experience with Salesforce.com, Microsoft Dynamics, and/or InterAction
• Experience with email marketing tools, such as Vuture, MailChimp, etc.
• Experience with webinar platforms, such as ON24, Zoom, etc.