Digital Marketing Coordinator
About the role
RCB Bank has been a responsible employer since 1936, standing firm on moral and ethical principles as a bank and as an inclusive employer while fulfilling our commitment to excellence. Operating with values such as integrity, respect, sincerity and honor, RCB Bank is an equal opportunity employer, striving to hire diverse employees who meet high standards of character, education and occupational qualifications. RCB Bank is dedicated to building Relationships, contributing to our Communities, and embracing our Boldness! Internal Deadline: 09/17/2026 At RCB Bank, we believe that every role within our organization plays a critical part in delivering exceptional service to our customers and communities. The jobs we offer reflect our commitment to building strong, meaningful relationships and maintaining the highest standards of integrity, professionalism, and customer care. We are dedicated to fostering a culture where every team member understands their purpose and impact on our mission to serve the financial needs of our customers while contributing to the economic vitality of the communities we call home. RCB Bank is committed to creating an outstanding experience for our customers in every single interaction, and we desire to differentiate RCB Bank from the competition through exceptional standards of service. All employees, whether in person, on the phone, through email, or online are expected to conduct themselves with the utmost level of professionalism and customer service while adhering to the RCB Bank standards of service: Integrity, Reputation, Professional, Empowered, Welcome, Ownership, Action, Responsive, Relational, and Excel.
But note we should maybe trim some repetitive filler? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep all that. However we might want to split into paragraphs for readability but still preserve content. It's okay. Then responsibilities: from "What youll do:" list. We'll makeResponsibilities
- ... each item. Similarly qualifications/requirements: from "What you must have:" list. Skills: from "What would make you a great fit:" maybe treat as Skills. But we have both Requirements and Skills headings. The instruction says we can use those headings. We need to decide mapping. We have "What would make you a great fit:" which is more like qualifications/skills. Could be placed under Skills. We have "What you must have:" which is mandatory requirements. Could be under Requirements. We also have "What were looking for:" which describes the role; maybe could be under About the role as well, but we already have About the role with company info. Could also put that under Responsibilities? Actually "What were looking for:" describes the role responsibilities: developing campaigns, website maintenance, monitor reputation, work with team. That's more like responsibilities. But we already have responsibilities list from "What youll do:". We could combine both into Responsibilities. But we must not lose any info. So we can include both sets under Responsibilities. Thus Responsibilities section will include items from both "What were looking for:" and "What youll do:". Let's extract items: From "What were looking for:": - developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. - website maintenance and development skills. - monitor and maintain the online reputation of Bank. - work with the marketing team and creative designer to envision and execute creative concepts both in design and public relations to support the marketing efforts of the Bank and its subsidiaries. From "What youll do:": - Plan and execute web, SEO/SEM, social media and display advertising campaigns. - Brainstorm new and creative growth strategies for digital marketing. - Collaborate with internal teams to create landing pages and optimize user experience of RCBbank.bank. - Support the development, execution, and ongoing optimization of online and mobile banking (Q2) marketing campaigns, while assisting with digital banking platform enhancements and system updates. - Monitor and review all social media, business listings and company mentions on the internet. - Develop product campaigns as new products are developed. - Assist in maintaining bank-wide brand/image of RCB Bank in all markets and regularly interface with branches and all areas of Bank. - Branch community liaison (shared by all in department). We'll list each as
- . Now Requirements from "What you must have:": - High school diploma or GED - Website and digital advertising experience - Experience setting up and optimizing Google Adwords campaigns and optimizing landing pages and user funnels - Organizational/project management experience in a team setting - Knowledge of Microsoft 365 suite - Minimum two (2) years of professional digital marketing or social media experience - Minimum two (2) years of professional website development (assuming). We'll keep as written: "Minimum two (2) years of professional website develo" truncated? Actually original text cut off: "Minimum two (2) years of professional website develo". Probably it's "website development". We'll preserve as given? The instruction says preserve ALL substantive information; do not invent or summarize away detail. The text is truncated; we should output exactly as given? It says "Minimum two (2) years of professional website develo". That's incomplete; but we must not invent. We'll output exactly that phrase. Now Skills from "What would make you a great fit:": - proven working experience in digital marketing, including demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. - highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. - experience in optimizing landing pages and user funnels and solid knowledge of website analytics tools (e.g., Google Analytics, HotJar, etc.). - experience in setting up and optimizing Google Adwords campaigns, and you possess working knowledge of HTML, CSS and JavaScript development and constraints. - know and understand the latest trends and best practices in online marketing and measurement. - care about your community and have a desire to be involved. We'll list each as
- under Skills.
Now we need to ensure we don't create empty sections. All have content.
We must not include headings for Benefits, Pay, Schedule.
Now output HTML fragment.
We'll wrap sections in appropriate order: About the role, Responsibilities, Requirements, Skills.
Let's craft.
Be careful to escape any HTML inside content? The content includes punctuation but no HTML tags. It's fine.
We'll produce:
About the role
RCB Bank has been a responsible employer since 1936, standing firm on moral and ethical principles as a bank and as an inclusive employer while fulfilling our commitment to excellence. Operating with values such as integrity, respect, sincerity and honor, RCB Bank is an equal opportunity employer, striving to hire diverse employees who meet high standards of character, education and occupational qualifications. RCB Bank is dedicated to building Relationships, contributing to our Communities, and embracing our Boldness! Internal Deadline: 09/17/2026 At RCB Bank, we believe that every role within our organization plays a critical part in delivering exceptional service to our customers and communities. The jobs we offer reflect our commitment to building strong, meaningful relationships and maintaining the highest standards of integrity, professionalism, and customer care. We are dedicated to fostering a culture where every team member understands their purpose and impact on our mission to serve the financial needs of our customers while contributing to the economic vitality of the communities we call home. RCB Bank is committed to creating an outstanding experience for our customers in every single interaction, and we desire to differentiate RCB Bank from the competition through exceptional standards of service. All employees, whether in person, on the phone, through email, or online are expected to conduct themselves with the utmost level of professionalism and customer service while adhering to the RCB Bank standards of service: Integrity, Reputation, Professional, Empowered, Welcome, Ownership, Action, Responsive, Relational, and Excel.
Responsibilities
- developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels
- website maintenance and development skills
- monitor and maintain the online reputation of Bank
- work with the marketing team and creative designer to envision and execute creative concepts both in design and public relations to support the marketing efforts of the Bank and its subsidiaries
- Plan and execute web, SEO/SEM, social media and display advertising campaigns
- Brainstorm new and creative growth strategies for digital marketing
- Collaborate with internal teams to create landing pages and optimize user experience of RCBbank.bank
- Support the development, execution, and ongoing optimization of online and mobile banking (Q2) marketing campaigns, while assisting with digital banking platform enhancements and system updates
- Monitor and review all social media, business listings and company mentions on the internet
- Develop product campaigns as new products are developed