Digital Marketing Coordinator

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading only if there is real content. Must not repeat job title. Must not include Job ID etc. Remove boilerplate (EEO, legal, etc). Must preserve all substantive info. We need to parse the posting. Key sections: - Intro paragraph: "At MJH Life Sciences our success is measured by your success! ..." This is about the company culture. Could be "About the role" or maybe "About the company"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content. We have: - Description of role: "We are seeking a Digital Marketing Coordinator to support the planning and execution of digital campaigns across multiple platforms that drive engagement, lead generation, and brand visibility for MJH Life Sciences. You will work across email, social media, paid search, SEO, and display advertising — collaborating with marketing, content, and sales teams to ensure campaigns are on-strategy, consistently measured, and continuously improving. This role is for someone who is hands-on, analytically minded, and actively uses AI to move faster, generate stronger content, and surface insights that improve campaign performance." That's about the role. Then "What You'll Do" list of duties. Then "What Sets You Apart" list of qualifications/experience/skills. Then "AI Capability Expectation" maybe part of qualifications/skills. Then "Compensation Range" details. Then "Benefits Overview" list. Then "Our Operating Standard" includes AI expectation statement, but we already have AI expectation. Also includes EEO etc which we drop. We need sections: About the role (maybe intro paragraph), Responsibilities (What You'll Do), Requirements (maybe "What Sets You Apart" includes experience, education), Qualifications (maybe degree?), Skills (maybe tools, AI mindset), Benefits, Pay, Schedule. Schedule: Not explicitly mentioned except maybe hybrid work schedule under Benefits Overview. It says "Hybrid work schedule" as a benefit. So schedule is part of benefits. But we could still have a Schedule section if there is explicit schedule info. The posting mentions hybrid work schedule under Benefits Overview. So we could include Schedule section with that detail. However instruction: include a section ONLY when posting has real, specific content for it. So we can include Schedule with "Hybrid work schedule". That's specific. Pay: Compensation Range $50,000 to $55,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role. Compensation will depend on factors including educational background, skills, and professional experience. That's specific, so include Pay. Benefits: list many items. Now we need to avoid repeating content. Ensure we don't duplicate. Let's extract content. **About the role** paragraph: combine the intro and the role description. Maybe:

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it! We are seeking a Digital Marketing Coordinator to support the planning and execution of digital campaigns across multiple platforms that drive engagement, lead generation, and brand visibility for MJH Life Sciences. You will work across email, social media, paid search, SEO, and display advertising — collaborating with marketing, content, and sales teams to ensure campaigns are on-strategy, consistently measured, and continuously improving. This role is for someone who is hands-on, analytically minded, and actively uses AI to move faster, generate stronger content, and surface insights that improve campaign performance.

That seems fine. **Responsibilities**: list from "What You'll Do". Each bullet as

. We need to capture each duty: - Plan, develop, and execute digital marketing campaigns across email, social media, paid search, and display advertising, owning execution from setup through performance reporting - Use AI tools to accelerate content drafting, ad copy development, SEO optimization, competitive research, and campaign reporting — improving both the speed and quality of digital marketing output - Create, edit, and publish content across digital channels to support brand awareness and lead generation, ensuring messaging is consistent, compelling, and audience-appropriate - Manage social media accounts including scheduling, monitoring engagement, and reporting on performance across platforms - Support SEM campaigns by monitoring performance and recommending improvements to keywords, ad copy, and targeting based on data - Optimize website content for SEO and collaborate with teams to improve search rankings and organic traffic - Maintain marketing automation campaigns including building emails, landing pages, and workflows that support lead generation and nurture programs - Track and analyze campaign performance using tools including Google Analytics, Google Ads, LinkedIn Campaign Manager, and social media dashboards — translating data into clear, actionable insights - Conduct ongoing research on digital trends and competitor activity to identify new opportunities and keep campaigns competitive - Prepare reports and presentations that summarize campaign performance and surface recommendations for improvement - Collaborate cross-functionally with creative, editorial, and sales teams to ensure digital campaigns are aligned with business goals **Requirements**: maybe "What Sets You Apart" includes experience, education, etc. But we also have separate "Qualifications" and "Skills". We need to decide mapping. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide what goes where. We have content: - Experience: 2 to 4 years of experience in digital marketing with hands-on campaign execution across email, social media, SEO, SEM, and display advertising - AI-native mindset: actively use tools such as ChatGPT, Claude, or AI-powered marketing platforms to draft copy, build campaign variations, analyze performance data, and accelerate content development — and you can speak to how they make your campaigns sharper and faster - Proficiency with digital tools including Google Analytics, Google Ads, LinkedIn Campaign Manager, and marketing automation platforms - Strong knowledge of SEO and SEM best practices with the ability to apply data to continuously improve campaign targeting and performance - Analytical mindset with the ability to translate campaign data into clear insights and actionable recommendations - Strong written and verbal communication skills with an eye for detail and brand consistency across all channels - Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment - Collaborative team player with a proactive, solution-oriented approach - Bachelor's degree in Marketing, Communications, or a related field Also AI Capability Expectation: Candidates should be prepared to discuss how they are currently using AI in their digital marketing work. This includes: Specific tools in active use and how they are applied to content creation, ad copy development, SEO research, campaign analysis, or performance reporting; Examples of how AI has improved the quality, consistency, or speed of digital campaigns — such as faster copy iterations, better keyword research, or more efficient reporting workflows; How you use AI to test and iterate on campaign content and messaging while maintaining brand standards and audience relevance; Bonus: examples of AI-driven campaign approaches or content workflows that improved engagement, lead generation, or campaign performance metrics. We could treat AI Capability Expectation as part of Skills or Qualifications. But we need to avoid duplication. The AI-native mindset already covers similar. The AI Capability Expectation is more about discussion expectations. Could be part of Skills. We need to decide sections: - Requirements: maybe the baseline requirements: experience, education, core competencies. - Qualifications: maybe preferred qualifications? But we don't have separate preferred vs required. Could combine. Given limited distinct sections, we could map: Requirements: 2-4 years experience, Bachelor's degree. Qualifications: AI-native mindset, proficiency with tools, SEO/SEM knowledge, analytical mindset, communication skills, project management, teamwork. Skills: maybe list specific tools: Google Analytics, Google Ads, LinkedIn Campaign Manager, marketing automation platforms, AI tools (ChatGPT, Claude), SEO/SEM best practices. But that may be redundant. Better to follow typical job posting: Responsibilities, Requirements (experience & education), Qualifications (skills & competencies), Benefits, Pay, Schedule. But we have also Skills heading. Could use Skills for technical proficiencies. Let's decide: - About the role: intro paragraph. - Responsibilities: What You'll Do list. - Requirements: 2 to 4 years experience, Bachelor's degree. - Qualifications: AI-native mindset, analytical mindset, communication skills, ability to manage multiple projects, collaborative team player. - Skills: Proficiency with digital tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, marketing automation platforms), strong knowledge of SEO/SEM best practices, ability to use AI tools (ChatGPT, Claude, AI-powered marketing platforms) for content creation, ad copy, SEO research, campaign analysis, reporting. - Benefits: list. - Pay: compensation range. - Schedule: hybrid work schedule. We must ensure we don't repeat content. Let's extract each piece and assign. **Requirements**: - 2 to 4 years of experience in digital marketing with hands-on campaign execution across email, social media, SEO, SEM, and display advertising - Bachelor's degree in Marketing, Communications, or a related field **Qualifications** (maybe soft skills / competencies): - AI-native mindset: actively use tools such as ChatGPT, Claude, or AI-powered marketing platforms to draft copy, build campaign variations, analyze performance data, and accelerate content development — and you can speak to how they make your campaigns sharper and faster - Analytical mindset with the ability to translate campaign data into clear insights and actionable recommendations - Strong written and verbal communication skills with an eye for detail and brand consistency across all channels - Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment - Collaborative team player with a proactive, solution-oriented approach **Skills** (technical proficiencies): - Proficiency with digital tools including Google Analytics, Google Ads, LinkedIn Campaign Manager, and marketing automation platforms - Strong knowledge of SEO and SEM best practices with the ability to apply data to continuously improve campaign targeting and performance - Ability to use AI tools (ChatGPT, Claude, AI-powered marketing platforms) for content creation, ad copy development, SEO optimization, competitive research, and campaign reporting (maybe similar to AI-native mindset but we can phrase as skill) - (Optional) Ability to conduct ongoing research on digital trends and competitor activity to identify new opportunities and keep campaigns competitive (but that's more responsibility) - Ability to prepare reports and presentations that summarize campaign performance and surface recommendations for improvement (maybe responsibility) But we need to avoid duplication with responsibilities. So maybe Skills just list tools and technical knowledge. Let's define Skills as: - Proficiency with Google Analytics, Google Ads, LinkedIn Campaign Manager, and marketing automation platforms - Strong knowledge of SEO and SEM best practices - Experience with AI-powered marketing tools (ChatGPT, Claude, etc.) for content creation, ad copy, SEO research, campaign analysis, and reporting Now Benefits list: we need to capture all items from Benefits Overview. Benefits Overview list: - Hybrid work schedule - Health insurance through Cigna (medical and dental) - Vision coverage through VSP - Pharmacy benefits through OptumRx - FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options - 401(k) and Roth 401(k) with company match - Pet discount program with PetAssure - Norton LifeLock identity theft protection - Employee Assistance Program through NYLGBS - Fertility benefits through Progyny - Commuter benefits - Company-paid Short-Term and Long-Term Disability - Voluntary Term Life and AD&D Insurance, plus Universal Life options - Supplemental Aflac coverage: Accident, Critical Illness, and