Digital Marketing Coordinator

Position Summary

The Digital Marketing Coordinator will play a pivotal, support role on the Experience & Engagement team. They will assist in executing digital marketing, social media, and demand gen strategies; provide data and insights on digital initiatives; and manage website content.

Responsibilities

• Provide support in the planning, organizing and execution of programs that generate new prospects and advance existing opportunities.
• Aid the Experience & Engagement team in executing digital marketing, social media, and demand gen strategies; including, but not limited to, email marketing campaigns, copywriting, digital ad placement, keyword research and SEO, and inbound marketing tactics.
• Develop social media content and report out for the company’s Facebook, Instagram, LinkedIn and Twitter accounts.
• Provide data and insights on digital initiatives and campaigns on specific lines of business and assist in the creation of dashboard reports to senior leadership and sales.
• Manage, audit and update website content based on the communications calendar or as requested by E&E team members.
• Add content and pages to MarshBerry.com and other MarshBerry websites as needed.
• Track campaign progress, develop various digital marketing materials, update online assets, streamline digital marketing production, and handle general digital marketing activities and requests.
• Cultivate and maintain effective relationships with potential internal/external clients, partners and stakeholders that can directly or indirectly lead to revenue generation for all MarshBerry services.
• Perform additional duties as assigned.

Selection Criteria

• Experience: 1-2 years of experience working in communications, marketing, or digital marketing.
• Education: Bachelor’s degree in communications, marketing, business, or related field or a combination of education and work experience.
• Skills: Excellent project management skills; strong verbal communication, interpersonal, and relationship-building skills; strong critical thinking and analysis; a roll-up-your-sleeves, get-it-done attitude; strong attention to detail in grammar, spelling, and copy-editing; adherence to brand standards.

Working at MarshBerry

MarshBerry practices The Collaborative Way which encourages employees to adhere to these five principles: listening generously, speaking straight, being for each other, acknowledgement & appreciation, and honoring commitments. We are committed to fostering an environment of Diversity, Equity, and Inclusion. We strive to educate our current and potential employees in these areas, while continuing to promote a welcoming and inclusive environment for all.